Market & Competitive Intelligence Analyst

Verathon•Bothell, WA
•Onsite

About The Position

Verathon is seeking a Market & Competitive Intelligence Analyst to join its Airway Team in Bothell, Washington. The analyst will own the analytical foundation for the Airway product portfolio, including market models, market size and growth, share estimates, market segmentation, competitive intelligence, and pricing dynamics across global markets. The role works closely with Product Management, Sales, Finance, and regional Marketing to provide a reliable source of market insight for portfolio, pricing, launch, lifecycle, and growth decisions. The ideal candidate is an analytically rigorous, commercially minded problem-solver who can turn ambiguous internal and external data into clear recommendations and deliver results in both strategic and tactical work. Up to 10% domestic and international travel is required. Verathon is a global medical device company focused on Airway Management and Urology solutions. It is a business unit of Roper Technologies, headquartered in Bothell, Washington, with international subsidiaries in Canada, Europe, and Asia Pacific.

Requirements

  • Bachelor's degree in a relevant field such as business, marketing, finance, economics, data analytics, or a related discipline.
  • At least 3 years of experience in market or competitive intelligence, product marketing, market research, finance, or a related field; alternatively, at least 2 years of relevant experience with an MBA.
  • Strong analytical modeling skills across market sizing, share, growth, forecasting, segmentation, pricing, and business cases.
  • Advanced Excel, AI-enabled analysis, and data-analysis skills.
  • Ability to source, validate, and synthesize internal and external data, including market research, procedure data, public financial reports, market reports, and field input.
  • Strong business acumen, problem-solving, and critical-thinking skills, including comfort working with ambiguous data and incomplete market information.
  • Ability to develop knowledge of clinical applications and hospital economics across global geographies.
  • Strong cross-functional collaboration and influence skills in a matrixed environment.
  • Excellent verbal, written, and presentation skills, including the ability to turn analysis into clear recommendations for product teams and senior leadership.
  • Willingness to travel up to 10% domestically and internationally.

Nice To Haves

  • MBA.
  • Experience in medical device, healthcare, or high-tech B-to-B industries, or hospital-based product experience.
  • Experience with Power BI, Tableau, CRM/ERP data, or similar tools.

Responsibilities

  • Own market models by segment, geography, and product category, including market size, growth, share, and opportunity estimates.
  • Track market trends and publish recurring market and share reporting for operating reviews, annual planning, and strategic reviews.
  • Maintain market segmentation frameworks covering customer segments, buying behavior, and growth opportunities.
  • Source, validate, and integrate internal and external market data; improve data quality, model accuracy, definitions, documentation, and governance to maintain a trusted source of market and competitive insight.
  • Monitor competitor market updates, including quarterly filings, financial updates, strategic moves, pricing signals, and competitive insights; assist Product Managers with launch and claims updates as needed.
  • Monitor pricing dynamics across global markets, including list and net pricing trends, regional pricing dynamics, competitor pricing where available, and implications for price realization, promotions, and deal strategy.
  • Translate analysis into executive-ready recommendations and presentations supporting portfolio, launch, lifecycle, pricing, investment, and regional expansion decisions.
  • Partner with Product Management, Marketing, Sales, Finance, and Regional teams to support planning, business cases, and executive reviews.

Benefits

  • Annual bonus plan eligibility for full-time employees who are not on a commission plan, based on company and individual performance.
  • Medical insurance.
  • Dental insurance.
  • Vision insurance.
  • Basic life insurance.
  • Paid holidays.
  • Paid time off.
  • 401(k) matching plan.
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