Senior Director, Competitive Intelligence & Market Research
About The Position
The Senior Director, Competitive Intelligence & Market Research is responsible for providing actionable recommendations and solutions that support the commercial success of Sarepta’s current Duchenne muscular dystrophy portfolio and, over time, its siRNA pipeline. The role maintains market knowledge, competitive timelines and alerts, conference coverage, primary market research, and leadership briefings on competitive developments. It builds and expands the company’s competitive intelligence capabilities and partners with brand teams and functions including Medical Affairs, Corporate Strategy, New Product Strategy & Commercialization, and Business Performance & Forecasting. The position shapes Gene Therapy and RNA business strategy through a cross-functional insights program; develops and disseminates research for brand planning, demand forecasting, and insights generation; and leads the Competitive Intelligence function for the Customer organization. It manages supplier relationships, intelligence collection and distribution, compliance, organization-wide sharing, stakeholder alerts, and brand-level insights budgets and project plans. The role is hybrid and requires on-site work at a Sarepta facility in the United States and/or attendance at company-sponsored in-person events from time to time.
Requirements
- Bachelor’s degree required.
- 15+ years of experience in some combination of brand marketing or strategy, market research, business analytics, and competitive intelligence.
- At least 5 years of experience in the biopharmaceutical industry.
- Strong project management experience and ability to work on multiple projects simultaneously.
- Excellent communication and analytical skills.
- Must be authorized to work in the United States.
Nice To Haves
- Master’s degree strongly preferred.
- Rare disease market experience is a plus.
Responsibilities
- Shape Gene Therapy and RNA business strategy by developing a robust, cross-functional insights generation program with internal partners.
- Develop, execute, and disseminate primary and secondary market research supporting commercial brand planning, demand forecasting, and insights generation.
- Use multiple and creative market research sources to inform strategy and understand and anticipate customer needs.
- Build strong cross-functional relationships with marketing, sales, analytics, market access, medical affairs, business performance, forecasting, and patient services teams.
- Lead the Competitive Intelligence function for the Customer organization by synthesizing sources, information, and points of view into a clear, aligned repository.
- Manage relationships with external market research, competitive intelligence, and analytics suppliers.
- Manage the collection and dissemination of competitive intelligence across platforms in partnership with external suppliers and internal stakeholders.
- Develop new capabilities for the Competitive Intelligence function based on the company’s current capabilities.
- Ensure adherence to appropriate industry and company standards related to Competitive Intelligence.
- Lead an ongoing forum for competitive intelligence sharing across the organization.
- Maintain a process for alerting key stakeholders to market events and developments.
- Manage the brand-level insights budget and project plan.
- Perform other related duties as required.
Benefits
- Competitive compensation and benefit package.
- Benefits and work-life resources supporting physical and emotional wellness, financial wellness, and caregivers.
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What This Job Offers
Job Type
Full-time
Career Level
Director
