Senior Director, Market & Competitive Intelligence

Kaseya Careers

20h

About The Position

Kaseya is seeking a leader to build and own its market and competitive intelligence function. The role serves Product Marketing, Revenue Marketing, Product Management, Sales, Customer Success, and executive leadership by developing a unified understanding of customers, markets, competitors, buyer behavior, and growth opportunities, and translating insights into decisions about positioning, pricing, sales, and investment. The position has regular executive exposure and the opportunity to develop the function and its team. The posting describes the role in the Position Summary as “Director, Market & Competitive Intelligence.”

The leader will establish competitive and market intelligence programs, develop customer insight capabilities and segmentation, and advance measurement of marketing effectiveness. They will partner with Data Science and Revenue Operations on AI-enabled customer models, advise executives through regular intelligence reviews, support sales enablement and live deals, and hire and lead a team of analysts and researchers.

Requirements

• 10+ years of progressive experience in competitive intelligence, market intelligence, insights, analytics, product marketing, or corporate strategy.
• 3+ years leading intelligence, insights, analytics, research, or strategy teams or programs.
• Demonstrated success building or significantly scaling an intelligence, insights, or analytics function.
• Hands-on experience with customer segmentation, Voice of Customer programs, competitive intelligence, and win/loss analysis.
• Exceptional analytical and synthesis skills, including the ability to turn fragmented data into a clear, defensible point of view and translate analytics into executive decisions.
• Outstanding written and verbal communication skills, with comfort presenting to C-level executives and large sales audiences.
• Strong cross-functional leadership and ability to influence without authority across product, sales, marketing, and corporate development.

Nice To Haves

• B2B SaaS experience is strongly preferred.
• Experience in IT management, cybersecurity, MSP/channel, or infrastructure software.
• Experience in private equity-backed or high-growth, acquisitive software environments.
• Familiarity with the MSP ecosystem and its competitive landscape.
• Experience with competitive intelligence platforms such as Klue or Crayon, analyst research such as Gartner, Forrester, or Canalys, and AI/ML analytics initiatives.
• Experience in subscription and retention-based businesses.
• MBA or equivalent advanced degree.

Responsibilities

• Build and own Kaseya’s competitive intelligence program, including competitor profiles, battlecards, objection-handling guides, and early-warning systems for competitor product launches, pricing moves, and M&A activity.
• Lead market intelligence, including TAM analysis, market landscape assessments, industry trend analysis, and emerging category evaluation across the MSP and SMB IT landscape.
• Build the enterprise Voice of Customer capability, including customer research, buyer journey analysis, and a win/loss program.
• Design and maintain Kaseya’s customer segmentation framework and ensure go-to-market teams use a common methodology.
• Own the marketing effectiveness measurement framework, covering pipeline influence, revenue contribution, campaign performance, and funnel conversion, and move marketing toward predictive intelligence.
• Partner with Data Science and Revenue Operations on AI-enabled models for churn prediction, expansion propensity, and customer lifetime value.
• Advise executive leadership and produce regular Executive Intelligence Reviews on market movements, competitive threats, customer sentiment, and growth opportunities.
• Embed competitive and market insight into sales onboarding, training, and live deal support, and measure its impact on win rates.
• Hire, develop, and lead a high-performing team of analysts and researchers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed