Associate Director, Market Research and Competitive Intelligence
About The Position
Takeda is seeking an Associate Director, Market Research and Competitive Intelligence to support the launch of a key pipeline asset and advance its dermatology and rheumatology portfolio. The role leads the development of integrated insights and recommendations to inform commercial strategy, launch planning, and business decisions. As part of the GI2 Business Insights team, this position reports to the Director of Market Research and Competitive Intelligence for GI2 and partners with cross-functional leaders across the organization. The position manages a team of three responsible for healthcare professional and patient primary market research across dermatology and rheumatology. It develops and implements market research plans and innovative solutions, supports early commercial strategy and launch excellence, and collaborates with internal partners to translate research and other data into strategic recommendations. The role also leads high-priority research projects, presents insights to senior leaders, and oversees procurement, vendor, compliance, pharmacovigilance, and budget processes related to research activities. The position is classified as hybrid and is based in Cambridge, Massachusetts. Takeda describes itself as a patient-focused company developing specialty pharmaceuticals and patient support programs, and emphasizes an inclusive, collaborative workplace and equal employment opportunity.
Requirements
- Bachelor’s degree in business, marketing, or a scientific field.
- At least 7 years of progressively responsible market research, competitive intelligence, or related experience; alternatively, an advanced degree in a scientific, analytical, or business field and at least 4 years of progressively responsible competitive intelligence, market research, or related experience.
- Demonstrated market research experience, particularly in pharmaceuticals, using quantitative and qualitative research methodologies.
- Demonstrated leadership skills managing matrix teams and influencing strategic and tactical decisions in pharmaceutical marketing.
- Ability to communicate, strategize, and collaborate effectively with senior management.
- Experience supporting successful pharmaceutical launches.
- Experience leading and developing direct reports.
- Strong strategic thinking and business acumen.
Nice To Haves
- At least 4 years of experience in the pharmaceutical industry.
- Familiarity with dermatology and/or rheumatology therapeutic areas.
Responsibilities
- Manage a team of three responsible for HCP and patient primary market research across dermatology and rheumatology.
- Develop and grow direct reports through ongoing touchpoints and the annual review process.
- Identify strategic and tactical business needs and establish their long-range and short-term business impact.
- Develop and implement innovative solutions to meet business needs and resolve business issues.
- Collaboratively prioritize and build a market research plan integrated with Analytics and cross-functional teams, aligned with Key Business Questions and Strategic Imperatives.
- Partner with the Associate Director of Competitive Intelligence to create a comprehensive view of the market and strategic opportunities.
- Support early commercial strategy, launch excellence, and customer strategy across the franchise.
- Demonstrate subject matter expertise and thought leadership, creating and sharing best-in-class practices.
- Build stakeholder relationships and partner with Marketing, Market Access, Forecasting, and Medical Affairs to advance insights and commercial strategy.
- Apply high-quality analysis and recommendations to therapeutic area and brand processes, including commercial planning, forecasting, and pre-launch and launch planning.
- Synthesize complex data into clear, compelling narratives that inform decisions.
- Lead high-priority market research projects, such as demand studies and segmentations.
- Deliver impactful presentations and recurring updates to senior leadership.
- Represent Insights in workshops and regular cross-functional launch meetings.
- Collaborate with insights and analytics colleagues to integrate syndicated data, primary market research, competitive intelligence, and secondary data into a comprehensive view of the landscape.
- Oversee and be accountable for procurement, vendors, compliance, pharmacovigilance, and budget management for market research activities.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
