Principal Associate - Market Research & Intelligence

Capital One • McLean, VA

1d • $109,900 - $137,900

About The Position

Capital One’s Global Enterprise Affairs (GEA) works with internal and external stakeholders to advance socioeconomic opportunity through advocacy, community investment, and financial tools. The Intelligence team tracks the external landscape, stakeholder needs and attitudes across financial services, advocacy, policy, and consumer topics, and measures Capital One’s impact in the communities it serves.

The Principal Associate, Market Research will conduct primary research to answer important business questions. The role involves planning research studies, managing vendor relationships, and translating findings into insights that inform strategic initiatives, communications strategies, and business priorities. The position also integrates primary research, secondary sources, and marketplace intelligence to develop business-contextualized insights and maintains an internal research knowledge database.

Requirements

• Bachelor’s degree or military experience.
• At least 3 years of experience managing relationships with online sample providers and survey platforms to support representative consumer data collection.
• At least 3 years of experience in a marketing research or consumer insights role on the vendor or corporate side.
• At least 3 years of experience executing projects using survey tools and syndicated market research sources.
• At least 2 years of experience with Microsoft Excel.
• At least 2 years of experience with market research and survey research methodologies, such as persona segmentation, message testing, and brand health tracking.

Nice To Haves

• Master’s degree in Business, Marketing, Market Research, Statistics, Behavioral Sciences, or Psychology.
• Experience researching financial services, public policy, public affairs, or community impact topics.
• Experience designing and running large-scale measurement and tracking surveys.

Responsibilities

• Manage relationships with external research vendors and oversee research projects throughout their full life cycle.
• Plan and execute primary research studies, selecting appropriate methodologies such as online surveys, focus groups, and segmentation.
• Develop questionnaires, screeners, and sample plans aligned with study objectives and research best practices.
• Oversee quality-assurance checks and processes throughout the research life cycle to deliver high-quality datasets.
• Work with vendors and data analysts to analyze, interpret, and translate research findings into meaningful insights.
• Create clear, concise, visually compelling reports that surface insights to inform strategy and decision-making.
• Integrate primary research, secondary sources, and marketplace intelligence into holistic stories grounded in business context.
• Maintain an internal knowledge database of primary and secondary research and tools, and serve as a point of contact for GEAI’s research products.

Benefits

• Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being; eligibility varies by employment status and management level.
• Eligibility for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal