Senior Director, B2B Marketing

Fetch•US - Remote,

15h•$202,319 - $238,022

About The Position

Fetch is seeking a senior B2B marketing leader to lead its B2B Marketing function and shape how the company goes to market with brands, agencies, retailers, restaurants, and other commercial partners. The role will build strategies and programs to generate demand, strengthen Fetch’s market position, and convert partner interest into commercial growth. Reporting to the VP, Brand Experience, the Senior Director oversees Content & Vertical Marketing, Events & Experiences, and Demand Generation & SMB. The leader sets the direction and investment priorities for B2B Marketing, builds a high-performing team, and connects positioning, content, and integrated marketing programs to commercial outcomes. The role works closely with Sales, Commercialization, Product Marketing, Marketing Intelligence, Corporate Communications, Brand, and other partners. The role leads B2B positioning and vertical strategies; content and thought leadership; sales enablement; events and experiences; demand generation, including SMB and Fetch Ads Manager; media investment; and marketing performance frameworks. It also establishes the function’s multi-quarter strategy, operating model, planning processes, and organizational capabilities, while advising senior leaders on market opportunities, partner needs, competitive dynamics, and investment trade-offs. Success includes establishing differentiated B2B and vertical-specific positioning, strengthening Fetch’s credibility through content and thought leadership, building measurable events and scalable demand-generation programs, equipping commercial teams to engage and convert priority audiences, and operating a cohesive marketing function with measurable business impact.

Requirements

12+ years of progressive experience as a senior B2B marketing leader, including leadership of a meaningful marketing function or portfolio within technology, advertising, commerce, or an adjacent industry.
Deep understanding of the CPG, retail, advertising, and/or commerce landscape and how brands, agencies, and businesses evaluate and purchase marketing solutions.
Experience developing B2B positioning, vertical marketing strategies, thought leadership, and content programs that strengthen differentiation and commercial growth.
Ability to build integrated demand-generation programs and connect marketing investment to qualified demand, pipeline, and measurable business outcomes.
Experience leading event and experiential marketing strategies that balance brand building, industry relevance, relationship development, and demand generation.
Experience translating proprietary data, audience insights, and complex product capabilities into commercial narratives, content, and sales enablement.
Business judgment, including experience prioritizing investments, managing budgets, and making strategic trade-offs across multiple marketing disciplines.
Ability to build and lead high-performing teams, develop senior talent, and establish scalable organizational capabilities.
Strong executive and client-level communication skills and ability to influence senior stakeholders and build alignment across complex organizations.
Comfort operating in ambiguity while balancing long-term strategy with the operational rigor needed to deliver measurable results.
Currently authorized to work in the United States full-time without the need for current or future employer sponsorship.

Responsibilities

Lead Fetch’s B2B Marketing function and shape how the company goes to market with commercial partners.
Set B2B positioning and narrative in partnership with the core team, translating products, proprietary data, capabilities, and differentiation into compelling stories.
Expand vertical marketing across priority industries, audiences, and growth opportunities, developing positioning, go-to-market approaches, and integrated programs.
Own the strategy for B2B content and thought leadership, including Fetch Finds, industry perspectives, category narratives, case studies, and insight-driven storytelling.
Partner with Marketing Intelligence to turn first-party behavioral data, audience research, and market intelligence into commercial narratives and actionable insights.
Develop scalable sales enablement, messaging frameworks, and marketing collateral for commercial teams.
Partner with Corporate Communications on industry thought leadership, executive visibility, and external narratives.
Help develop Fetch’s events and experiences strategy and oversee investment across owned experiences, industry conferences, executive gatherings, and partner activations.
Create experiences that showcase Fetch’s platform, products, data, and partner value proposition, and identify integrated B2B2C and co-marketing opportunities.
Establish objectives and measurement frameworks that connect event investment to engagement, relationship development, qualified demand, and commercial impact.
Progress B2B demand-generation strategy and programs to reach, engage, nurture, and convert priority partner audiences.
Lead demand generation for emerging growth areas, including SMB and Fetch Ads Manager, building repeatable acquisition, engagement, and conversion programs.
Define B2B media strategy and investment priorities across paid, owned, and partner channels, optimizing spend against audience opportunity, funnel performance, and expected business impact.
Partner with Sales and Commercialization to improve lead management, nurturing, funnel conversion, and connections between marketing activity and pipeline outcomes.
Establish performance frameworks, KPIs, and operating rhythms linking investment to qualified demand, pipeline contribution, and commercial growth.
Improve marketing efficiency, targeting, conversion, and scalability through experimentation, automation, and emerging technologies.
Set the multi-quarter B2B Marketing strategy, investment priorities, and operating model in alignment with commercial growth objectives.
Lead and develop a high-performing team, establish accountability, develop senior talent, and build functional leadership.
Build repeatable processes, planning frameworks, and operating mechanisms that improve collaboration, execution, and performance.
Advise senior Marketing and commercial leaders on market opportunities, partner needs, competitive dynamics, and strategic investment trade-offs.
Partner across Brand Experience, Sales, Commercialization, Product, and adjacent functions to align priorities, resolve dependencies, and deliver measurable business impact.