B2B Marketing Strategy Director

Accenture•St. Louis, MO

1d•$87,400 - $293,800

About The Position

Accenture Song is hiring a B2B Strategy Director in Digital Marketing Strategy to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive client demand. The role oversees marketing activities across the funnel, including research, web experience design, brand and digital strategy, marketing planning, and reporting. The Director builds long-term client relationships and serves as a marketing consultant and strategic advisor, leading teams to deliver successful work. Internally, the role mentors junior talent, helps grow Accenture’s B2B practice and capabilities, and collaborates with creative agency services, marketing operations, media, and data and analytics teams. The position is suited to an entrepreneurial, collaborative strategist who can solve complex client challenges, develop a vision, tell compelling stories, and move work forward in a fast-moving environment.

Requirements

At least 10 years of B2B marketing strategy experience.
Extensive experience in marketing design, especially web experiences and digital touchpoints, including CRM, media, and communication/content strategy.

Nice To Haves

Bachelor’s degree or equivalent work experience; the posting specifies a minimum of 10 years for the equivalent experience.
Experience leading strategy and/or marketing programs in a complex business and enterprise marketing environment.
Strategic planning skills, including strong strategic thinking, research, and shepherding strategic ideas through design and client review processes.
Subject matter expertise in digital strategy and integrated marketing, including demand generation, lead generation, and nurture strategy.
Experience building assets for client workshops and business development.
Familiarity with digital marketing best practices.
Demonstrated ability to work in a fast-paced, dynamic environment with limited guidance.

Responsibilities

Develop and champion B2B marketing-led strategies and capabilities, including account-based marketing (ABM), demand generation, lead profiling, lead scoring, and lead nurture.
Lead strategy, UX, and creative teams in executing multichannel integrated campaigns to drive customer acquisition, conversion, and retention.
Gather and analyze insights and data to identify opportunities to improve design and campaign performance.
Build trusted relationships with clients and colleagues and act as a strategic advisor on growing brands through marketing channels and experiences.
Help create and expand practice offerings.
Nurture and mentor junior talent to grow the digital marketing strategy practice.
Collaborate with creative agency services, marketing operations, media, and data and analytics teams.