Senior Direct Sales Director - Dallas, TX

Farmers Insurance•Dallas, TX

1d•Hybrid

About The Position

The Senior Direct Sales Director leads the production, strategic development, and execution of Farmers’ direct sales organization. The role drives growth through innovative sales initiatives, cross-functional collaboration, and data-informed decisions, overseeing a multi-tiered contact center team selling multi-line products. It aligns operational performance with long-term business objectives and customer experience goals. The position is based in Dallas, Texas, with a hybrid work environment for employees living within 50 miles of a Farmers corporate office: at least three days in the office and up to two days virtual. Applicants living farther away may still be considered. The work is performed in an indoor, climate-controlled environment with adequate lighting and ventilation, either at a Farmers office or an approved alternative work location. The job involves frequent prolonged sitting and fine-motor tasks, occasional movement around the workplace and handling objects weighing up to 25 pounds, and rare bending or similar movements. Travel is rare, if required. A high school diploma or equivalent is required, a bachelor’s degree is preferred, and a Property & Casualty insurance license is required upon hire. Candidates must have at least ten years of sales and call center experience and at least five years of people leadership experience. Direct sales and insurance industry experience are preferred.

Requirements

High school diploma or equivalent.
Property & Casualty insurance license required upon hire.
At least ten years of sales and call center experience.
At least five years of people leadership experience.
Excellent judgment and decision-making skills.
Effective interpersonal skills.
Ability to influence internal and/or external constituents.
Strong product knowledge.
Deep knowledge of direct sales methods and procedures.
Effective leadership skills.
Ability to instill commitment to organizational goals.
Demonstrated analytical skills and ability to interpret complex statistical data.
Strong technical aptitude.

Nice To Haves

Bachelor’s degree preferred.
Direct sales and insurance industry experience preferred.

Responsibilities

Develop and implement strategic plans to optimize direct sales performance and customer acquisition.
Sponsor projects that enhance sales capabilities, operational efficiency, and regulatory compliance.
Monitor and analyze sales performance and track metrics including policy and premium, sales to call, and quality.
Manage, coach, and develop a team of leaders, fostering a high-performance culture through coaching, recognition, and development.
Manage staffing, budget, variable pay, and performance metrics for an organization of more than 75 employees.
Oversee recruiting and onboarding to attract, hire, train, and retain sales talent, and develop training programs for new hires.
Promote ownership, accountability, recognition, and continuous improvement through performance reviews, coaching, and development planning.
Collaborate with executive leadership and cross-functional partners to identify sales opportunities.
Communicate business unit strategies, updates, and priorities across the organization.
Cultivate relationships with key stakeholders.
Ensure ongoing development and compliance with underwriting guidelines and regulatory standards.
Perform other duties as assigned.