Senior Direct Sales Director - Dallas, TX

Farmers Insurance • Dallas, TX

2d • Hybrid

About The Position

The Senior Direct Sales Director leads the production, strategic development, and execution of Farmers’ direct sales organization. The role drives growth through innovative sales initiatives, cross-functional collaboration, and data-informed decision-making, and oversees a multi-tiered contact center team selling multi-line products. It aligns operational performance with long-term business objectives and customer experience goals.

The position manages and develops leaders and a 75+ employee organization, including staffing, budget, variable pay, performance measurement, recruiting, onboarding, and training. It also works with executive leadership and cross-functional partners to identify sales opportunities, communicates strategy and priorities throughout the organization, and ensures compliance with underwriting guidelines and regulatory standards.

The role is hybrid for employees living within 50 miles of a Farmers corporate office, with at least three days in the office and up to two virtual days. Applicants who live farther away may also be considered. The work is performed in person at a Farmers office or virtually at an approved alternative work location. Travel is rare, if any.

Requirements

• High school diploma or equivalent.
• Property & Casualty insurance license required upon hire.
• At least 10 years of sales and call center experience.
• At least 5 years of people leadership experience.
• Excellent judgment and decision-making skills.
• Effective interpersonal skills and ability to influence internal and/or external constituents.
• Strong product knowledge.
• Deep knowledge of direct sales methods and procedures.
• Effective leadership skills and ability to instill commitment to organizational goals.
• Demonstrated analytical skills and ability to interpret complex statistical data.
• Strong technical aptitude.

Nice To Haves

• Bachelor’s degree preferred.
• Sales and call center experience in direct sales and the insurance industry preferred.

Responsibilities

• Develop and implement strategic plans to optimize direct sales performance and customer acquisition.
• Sponsor projects that enhance sales capabilities, operational efficiency, and regulatory compliance.
• Monitor and analyze sales performance and metrics, including policy and premium, sales to call, and quality.
• Manage, coach, and develop a team of leaders, fostering a high-performance culture through coaching, recognition, and development.
• Manage staffing, budget, variable pay, and performance metrics for an organization of more than 75 employees.
• Oversee recruiting and onboarding to attract, hire, train, and retain sales talent, and develop training programs for new hires.
• Promote ownership, accountability, recognition, and continuous improvement through performance reviews, coaching, and development planning.
• Collaborate with executive leadership and cross-functional partners to identify new sales opportunities.
• Communicate business unit strategies, updates, and priorities across the organization to support alignment and engagement.
• Cultivate relationships with key stakeholders.
• Ensure ongoing development and compliance with underwriting guidelines and regulatory standards.
• Perform other duties as assigned.

Benefits

• Competitive salary commensurate with experience, qualifications, and location.
• Bonus opportunity based on company and individual performance.
• 401(k).
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Health Savings and Flexible Spending Accounts.
• Life insurance.
• Paid time off.
• Paid parental leave.
• Tuition assistance.
• Meaningful volunteer projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED