Senior Digital Specialist

RDV Corporation • Grand Rapids, MI

2d

About The Position

The Senior Digital Strategist will help lead and strengthen Baton Collective's digital presence across its businesses, entities, and community initiatives. The role brings focus and consistency to how Baton and its entities show up online, connect with audiences, and support business goals. It combines strategic planning with hands-on management of websites, digital campaigns, online visibility, performance measurement, and external partners.

This is a senior individual contributor position with no direct people management responsibilities. It requires collaboration, independent decision-making, and the ability to guide partners and influence others across the organization. The ideal candidate is curious, organized, proactive, able to see the bigger picture, and skilled at building relationships and turning ideas into results.

Success includes establishing a clearer, more connected digital strategy; improving websites, online visibility, and marketing effectiveness; strengthening relationships with entity leaders; coordinating and holding outside partners accountable; and providing performance reporting that guides priorities and investments.

Requirements

• 5–7 years of experience in digital marketing, digital strategy, website management, or a related field.
• Strong working knowledge of websites, content management systems, social media, SEO, digital advertising, and analytics.
• Ability to balance strategic thinking with hands-on execution and day-to-day problem-solving.
• Experience working with outside agencies, developers, and digital marketing partners.
• Strong communication, organization, and project management skills.
• Collaborative approach and ability to build relationships with different teams, businesses, and stakeholders.
• Ability to work independently, manage multiple priorities, and take initiative.
• Familiarity with Google Analytics, Google Search Console, website platforms, and other digital marketing tools.

Responsibilities

• Develop and manage a connected digital strategy for Baton Collective and key entities, including websites, social media, search, and digital advertising.
• Partner with business leaders and internal teams to understand goals, identify opportunities, and set digital priorities.
• Evaluate digital tools, platforms, and opportunities to strengthen visibility, engagement, reputation, and business performance.
• Manage and continually improve websites through content updates, page enhancements, user-experience improvements, and attention to overall site performance.
• Help plan and execute digital marketing initiatives across social media, paid media, search, and other relevant channels.
• Lead efforts to improve search engine visibility and online reputation, working with outside specialists when appropriate.
• Monitor digital performance, establish meaningful measures of success, and use insights to recommend improvements.
• Serve as the primary day-to-day contact for outside digital partners, including website developers, social media agencies, SEO specialists, and other digital resources.
• Provide partners with direction, priorities, and management of timelines, deliverables, budgets, and work quality.
• Ensure outside partners work effectively together and remain aligned with Baton and entity objectives.
• Help establish responsibilities, standards, and processes to make digital efforts more coordinated and efficient.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed