Senior Digital Shelf and Content Operations Manager-Consumer

Medela • McHenry, IL

24d • Hybrid

About The Position

Medela is seeking a hands-on eCommerce professional to lead product-content optimization and execution across Amazon marketplaces globally and other major online retailers, including Walmart and Target. The role focuses on improving product visibility, discoverability, conversion, and the consumer shopping experience through effective content operations and digital shelf management.

The manager will oversee Amazon Product Detail Page (PDP) optimization and Salsify-related product-content operations, including content workflows, syndication, publishing, and verification. The position supports global eCommerce growth, with an immediate focus on the US and Europe, and works with regional teams to localize content and maintain consistent standards across markets.

This role analyzes digital shelf and consumer performance data and turns insights into content improvements and measurable results. It also collaborates across Marketing, Product Management, Sales, IT, Regulatory, and regional teams, while managing agencies, vendors, and technology partners. The position is hybrid, with three days per week in the office and two days working from home. Starting salary is $140,000.

Requirements

• Bachelor's degree in Marketing, Business, eCommerce, Communications, or a related field.
• At least 7 years of experience in digital shelf management, eCommerce content operations, product-content management, or digital commerce.
• Strong hands-on experience with Amazon Vendor Central, Brand Registry, and PDP optimization.
• Experience using Salsify or a comparable PIM/PXM or content-syndication platform.
• Demonstrated success improving product content, organic search visibility, conversion rates, or digital shelf performance.
• Strong understanding of Amazon SEO, keyword optimization, indexing, catalog management, and digital shelf analytics.
• Experience supporting Amazon marketplaces across multiple countries or regions.
• Experience managing product-content localization and international deployment.
• Proven ability to lead cross-functional projects and work effectively with multiple stakeholders.
• Strong analytical, problem-solving, communication, and project-management skills.

Nice To Haves

• Digital shelf experience with Walmart, Target, CVS, Walgreens, Kroger, or other major retailers.
• Experience in consumer products, consumer healthcare, or related industries.
• Experience managing content agencies, translation providers, or technology vendors.
• Experience improving digital-content processes through automation and emerging technologies.

Responsibilities

• Lead optimization of Amazon Product Detail Pages, including titles, descriptions, images, videos, A+ Content, and Brand Stores.
• Improve organic search visibility, product discoverability, and conversion across Amazon and other major online retailers.
• Identify and resolve catalog issues, suppressed listings, missing content, and other barriers to product performance.
• Monitor Amazon marketplace developments, search algorithms, and emerging AI-powered shopping capabilities.
• Serve as a subject matter expert for Salsify and digital product-content management.
• Oversee product-content workflows, including approvals, syndication, publishing, and verification across retail platforms.
• Ensure product information is accurate, consistent, compliant, and optimized for each retailer.
• Find opportunities to streamline processes, improve automation, and accelerate content deployment.
• Manage digital shelf execution across global Amazon marketplaces, with an immediate focus on the US and Europe.
• Partner with regional teams to adapt content to local languages, consumer preferences, and retailer requirements.
• Establish consistent digital shelf standards and best practices across markets.
• Support product launches, promotions, and major commercial events by ensuring product pages are accurate and ready for consumers.
• Analyze digital shelf performance, including organic search rankings, conversion, content quality, and competitive positioning.
• Use consumer reviews, ratings, and search insights to identify product-content improvement opportunities.
• Lead content testing and optimization initiatives to improve the online shopping experience.
• Translate performance data into actionable recommendations and measurable results.
• Collaborate with Marketing, Product Management, Sales, IT, Regulatory, and regional teams to drive digital shelf improvements.
• Manage external agencies, content vendors, and technology partners.
• Develop processes, training, and best practices to improve execution across the organization.

Benefits

• Comprehensive benefits plan
• 401(k) with match
• Pension plan
• 16-week paid parental leave
• Generous paid time off
• 14 paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Senior