Senior Digital Shelf and Content Operations Manager-Consumer

Medela • McHenry, IL

25d • Hybrid

About The Position

Medela LLC is seeking a hands-on Senior Digital Shelf and Content Operations Manager to lead product-content optimization and execution across global Amazon marketplaces and other major online retailers, including Walmart and Target. The role focuses on improving product visibility, discoverability, conversion, and the overall online shopping experience through strong Amazon marketplace expertise, content operations, analytics, and collaboration across teams.

The manager will oversee Amazon Product Detail Page optimization and Salsify or comparable content-management operations, ensuring product information is accurate, consistent, compliant, localized, and optimized for each retailer. The role supports global eCommerce growth, especially in the US and Europe, and contributes to product launches, promotions, and commercial events. It also involves analyzing digital shelf data, leading content optimization and testing, managing external partners, and developing processes and best practices that improve execution across the organization.

The position is hybrid, with three days per week in the office and two days working from home. The starting salary is $140,000. Medela describes itself as a global community focused on helping people and advancing human health and well-being through knowledge-based and innovative human milk and medical vacuum solutions.

Requirements

• Bachelor's degree in Marketing, Business, eCommerce, Communications, or a related field.
• At least 7 years of experience in digital shelf management, eCommerce content operations, product-content management, or digital commerce.
• Strong, hands-on experience with Amazon Vendor Central, Brand Registry, and Product Detail Page optimization.
• Experience using Salsify or a comparable PIM/PXM or content-syndication platform.
• Demonstrated success improving product content, organic search visibility, conversion rates, or digital shelf performance.
• Strong understanding of Amazon SEO, keyword optimization, indexing, catalog management, and digital shelf analytics.
• Experience supporting Amazon marketplaces across multiple countries or regions.
• Experience managing product-content localization and international deployment.
• Proven ability to lead cross-functional projects and work effectively with multiple stakeholders.
• Strong analytical, problem-solving, communication, and project-management skills.

Nice To Haves

• Digital shelf experience with Walmart, Target, CVS, Walgreens, Kroger, or other major retailers.
• Experience within consumer products, consumer healthcare, or related industries.
• Experience managing content agencies, translation providers, or technology vendors.
• Experience improving digital-content processes through automation and emerging technologies.

Responsibilities

• Lead optimization of Amazon Product Detail Pages, including titles, descriptions, images, videos, A+ Content, and Brand Stores.
• Improve organic search visibility, product discoverability, and conversion across Amazon and other major online retailers.
• Identify and resolve catalog issues, suppressed listings, missing content, and other barriers to product performance.
• Monitor Amazon marketplace developments, search algorithms, and emerging AI-powered shopping capabilities.
• Serve as a subject matter expert for Salsify and digital product-content management.
• Oversee product-content workflows, including approvals, syndication, publishing, and verification across retail platforms.
• Ensure product information is accurate, consistent, compliant, and optimized for each retailer.
• Identify opportunities to streamline processes, improve automation, and accelerate content deployment.
• Manage digital shelf execution across global Amazon marketplaces, with an immediate focus on the US and Europe.
• Partner with regional teams to adapt product content to local languages, consumer preferences, and retailer requirements.
• Establish consistent digital shelf standards and best practices across markets.
• Support new product launches, promotions, and major commercial events by ensuring product pages are accurate and ready for consumers.
• Analyze digital shelf performance, including organic search rankings, conversion, content quality, and competitive positioning.
• Use consumer reviews, ratings, and search insights to identify product-content improvement opportunities.
• Lead content testing and optimization initiatives to improve the online shopping experience.
• Translate performance data into actionable recommendations and measurable results.
• Collaborate with Marketing, Product Management, Sales, IT, Regulatory, and regional teams to drive digital shelf improvements.
• Manage external agencies, content vendors, and technology partners.
• Develop processes, training, and best practices that improve execution across the organization.

Benefits

• Comprehensive benefits plan
• 401K with match
• Pension plan
• 16-week paid parental leave
• Generous PTO package
• 14 paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Senior