Senior Digital Growth and AI Automations Manager

DAC Group

9h•Remote

About The Position

DermAesthetic Consulting Group is seeking an exceptionally experienced Senior Digital Growth & AI Automation Manager to lead digital growth strategy, marketing technology, AI automation, lead generation, paid media, CRM development, and conversion initiatives across DAC and our client portfolio. This role requires a highly technical, growth-minded marketer who understands the entire digital ecosystem, from advertising platforms and AI agents to conversion workflows and attribution. The ideal candidate can strategize, build, execute, analyze, and optimize, and is comfortable with both technical tasks like building GoHighLevel workflows and strategic tasks like developing Google Ads strategies or presenting growth plans to clients. The position focuses on the entire customer journey from traffic to revenue and retention, not just lead generation.

Requirements

7+ years of progressive digital marketing, performance marketing, growth marketing or marketing technology experience preferred
Advanced, hands-on GoHighLevel expertise
Proven experience developing sophisticated CRM workflows and automations
Experience building and training AI agents
Experience integrating AI into marketing and lead-conversion workflows
Advanced Google Ads experience
Advanced Meta Ads experience
Strong GA4 and Google Tag Manager knowledge
Significant lead-generation experience
Strong funnel and conversion-rate optimization experience
Email and SMS lifecycle marketing experience
Experience managing multiple campaigns/accounts simultaneously
Strong analytics and attribution knowledge
Ability to demonstrate measurable growth and revenue results
Excellent written and verbal communication
Strong client-facing capabilities
Exceptional organization and follow-through
GoHighLevel – advanced/expert-level experience required
AI agents and conversational AI
AI workflow development
Marketing automation
Lead generation
Lead nurturing and conversion
Google Ads
Meta Ads
YouTube advertising
GA4 and Google Tag Manager
CRM architecture
Email and SMS marketing
Drip campaigns
Funnel development
Landing-page optimization
Conversion-rate optimization
Marketing attribution
SEO and local search
AI search / AEO / GEO
ChatGPT marketing and discoverability
Reddit marketing and consumer research
APIs, webhooks and third-party integrations
Analytics and revenue reporting
Experience with platforms such as Zapier, Make, n8n, APIs and webhooks is highly desirable.
Current Google certifications are strongly preferred, including applicable certifications in: Google Ads Search, Google Ads Display, Google Ads Measurement, Google Ads Video, Google Analytics / GA4
Advanced proficiency with: Google Ads, GA4, Google Tag Manager, Conversion tracking, Google Business Profile, Google Search Console, Local search, SEO, PPC, Attribution
Meta certification is strongly preferred.
Advanced knowledge should include: Meta Ads Manager, Meta Business Manager, Meta Pixel, Conversion API, Custom audiences, Lookalike audiences, Retargeting, Lead campaigns, Campaign optimization, Creative testing, Attribution, Conversion tracking
Current certifications are strongly preferred, including: Google Ads Search, Google Ads Measurement, Google Analytics, Google Ads Display and/or Video, Meta professional certification

Nice To Haves

Current Google certifications are strongly preferred, including applicable certifications in: Google Ads Search, Google Ads Display, Google Ads Measurement, Google Ads Video, Google Analytics / GA4
Meta certification is strongly preferred.
Additional AI, automation, CRM, analytics or marketing technology certifications are highly valued.

Responsibilities

Architect, build, and optimize complex GoHighLevel accounts and subaccounts, including multi-step workflows, automation systems, lead-nurturing sequences, SMS and email drip campaigns, appointment-booking automations, lead reactivation campaigns, pipeline automations, lead-routing systems, calendars, and reporting/attribution systems.
Lead the integration of AI throughout the marketing and lead-conversion ecosystem, including building AI-powered lead follow-up systems, developing conversational AI workflows, implementing AI-assisted lead qualification, creating AI appointment-booking processes, building intelligent nurturing sequences, developing AI prompts, integrating ChatGPT/OpenAI capabilities, developing AI agents and automated customer journeys, and connecting AI systems through APIs and webhooks.
Own performance strategy across Google Ads, Meta/Facebook/Instagram Ads, YouTube Ads, retargeting, search campaigns, display campaigns, lead-generation campaigns, landing pages, conversion funnels, offer development, and audience strategy, managing campaigns based on revenue and qualified appointments.
Develop and execute strategies for technical SEO, local SEO, Google search visibility, content optimization, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), ChatGPT discoverability, AI search behavior, search-intent analysis, structured content, and authority-building strategies.
Understand Reddit as a discovery platform and source of consumer research, potentially involving audience research, identifying relevant communities, understanding Reddit search visibility, monitoring consumer sentiment, identifying content opportunities, developing ethical community engagement strategies, understanding Reddit Ads, and using community insights to improve campaigns.
Build sophisticated lifecycle campaigns including new-lead nurture, appointment-conversion sequences, abandoned-booking sequences, consultation reminders, no-show recovery, post-consultation follow-up, long-term nurture, lead reactivation, patient/client retention, upsell/cross-sell campaigns, and promotional campaigns, ensuring each workflow has a measurable objective and defined conversion point.
Evaluate and improve the entire funnel: Traffic → Lead → Contact → Qualification → Appointment → Consultation → Sale → Retention, including funnel analysis, conversion-rate optimization, landing-page strategy, lead response strategy, appointment conversion, lead scoring, nurture optimization, offer testing, sales/marketing alignment, and revenue attribution.
Track and report KPIs including cost per lead, qualified lead rate, contact rate, lead-to-appointment conversion, cost per booked appointment, show rate, consultation conversion, customer acquisition cost, ROAS, revenue by campaign, revenue by source, pipeline value, and marketing-generated revenue, identifying performance drivers and necessary actions.
Lead client strategy meetings, present performance to business owners and executives, manage multiple accounts simultaneously, develop growth plans, set priorities, manage deadlines, direct contractors or specialists, train internal team members, document systems and SOPs, hold vendors accountable, and identify performance problems proactively.
Identify opportunities, build solutions, test them, measure them, and continuously improve them, operating with a high degree of ownership and accountability.

Benefits

100% remote work environment
Flexible work schedule with established core availability
Competitive base salary
Performance-based bonus opportunities
Generous paid time off
Paid company holidays
Paid birthday off
Health insurance contribution
401(k) with company match
Company-provided computer and technology
Monthly remote-work/technology allowance
Company-paid AI, automation and marketing technology
Paid Google, Meta, GoHighLevel, AI and other relevant professional certifications
Professional development and leadership opportunities
Significant autonomy over digital strategy and innovation
Opportunity to build and implement new AI, automation and growth initiatives
Direct collaboration with DAC executive leadership
Career advancement opportunities as DAC and its Business Builder Division continue to scale