Digital Growth Manager
About The Position
Verkada is seeking a Digital Growth Manager to lead growth initiatives and pipeline outcomes for strategic segments and verticals within the company's B2B growth efforts. This role reports to the Director of Digital Marketing and is a player-coach position, requiring the individual to define campaign roadmaps, allocate budgets, set performance standards, and personally execute high-leverage campaigns. The Digital Growth Manager will collaborate with Product Marketing, Sales, and Creative leadership, and will be responsible for developing the team working alongside them. This role is based on-site at Verkada's HQ in San Mateo, CA.
Requirements
- 6–9 years of experience in B2B marketing, growth, biz ops, strategic consulting, or an equivalent operating role.
- A proven track record of ownership, demonstrated by managing a pipeline or revenue number, program, or channel P&L with measurable results.
- Strong strategic judgment, with the ability to form clear investment theses and make decisive calls.
- Technical depth in modern paid channels and the marketing stack (e.g., Marketo, SFDC, attribution).
- Quantitative fluency and a data-driven approach to performance analysis.
- Leadership skills characterized by developing people, giving direct feedback, and raising the standard for those around them.
- Must be independently authorized to work in the U.S.
Responsibilities
- Own the pipeline and acquisition target for assigned segments.
- Develop the growth thesis for verticals based on revenue, business impact, and product-market fit.
- Personally execute high-leverage campaigns, including brief writing, channel building, and results analysis.
- Propose and prioritize investments across paid Search, LinkedIn, Meta, and emerging channels.
- Shape the budget and quarterly priorities process with data-driven insights.
- Influence the wider organization on growth strategies and best practices.
- Partner with Product Marketing, Sales, and Creative leadership to align growth investments.
- Define the metrics framework for segments to measure success and drive outcomes.
- Develop and mentor team members through direct feedback and by example.
Benefits
- 100% premium coverage for employees under most healthcare plans.
- 80% premium coverage for family healthcare premiums.
- Nationwide medical, vision, and dental coverage.
- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax-saving options.
- Expanded mental health support.
- Paid parental leave policy.
- Fertility benefits.
- Paid holidays.
- Firmwide extended holidays.
- Flexible PTO.
- Personal sick time.
- Professional development stipend.
- Wellness/fitness benefits.
- Healthy lunches and dinners provided daily.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
