Digital Growth Manager

Resicap Payroll, LLC • Atlanta, GA

8d • Onsite

About The Position

ResiHome is a tech-enabled, full-service property management company and a national housing operator. Marketing is a growth engine with a seat at the table. This role will own the entire digital footprint: how the company looks, how it's found, how it's measured, and how it converts. The AI-enhanced platform, live operational data, and leadership team that acts on reports mean the work done will move numbers that can be seen. This role is less about request-taking and more about strategy, less about guessing and more about data, less about waiting on approvals and more about building. The individual will be the owner of how a national portfolio presents itself to the market, from a single community's Zillow profile to the standards every listing, email, and social post in the company follows. This is an in-office, Atlanta, GA based position.

Requirements

• 3–5 years of marketing, data analysis, and SFR/BTR experience, preferably in single-family or multi-family housing.
• A proven track record of driving SEO, social, and site performance, awareness, and exceptional conversions.
• Comfort and proven adaptability with modern technology, AI-enabled platforms, mobile apps, connected devices, and policy development.
• Strong self-direction and the organizational skills to manage Requests, Designs, and Branding Operations pipelines independently.
• Excellent time management, multitasking, and a detail-oriented mindset.
• Strong customer service, communication, and lead-conversion skills with an energetic, adaptable, professional demeanor.
• A critical thinker and problem-solver with a true ownership mentality — a hunter who turns problems into solutions.
• Reliable transportation and a valid driver's license (this role requires regular property visits).
• Working understanding of landlord/tenant laws, lease agreements, and Fair Housing regulations.

Nice To Haves

• Bachelor's or Associate's degree in Business, Marketing, Real Estate, or a related field preferred.

Responsibilities

• Own graphic design, email design, and virtual flipbooks end to end — concept, build, ship.
• Bring a genuine eye for detail to everything that carries our name; nothing goes out that you wouldn't sign.
• Build and enforce social media standards, guidelines, and tools so every market speaks with one voice.
• Develop creative for organization-level campaigns and community-level launches, lease-ups, and events.
• Use AI to move faster and reach further — content generation, listing optimization, creative iteration, and visibility.
• Manage SEO strategy end to end: keyword targeting, on-page optimization, local search, and content roadmap.
• Run recurring site performance reviews — traffic, conversion, page speed, drop-off — and turn findings into fixes.
• Own our ILS presence across Zillow, Apartments.com, and the broader syndication network: profile quality, media, spend, and performance.
• Benchmark ILS standing community by community and hold providers accountable to what we're paying for.
• Track market trends and competitor positioning, and adjust our strategy before the market forces it.
• Build dynamic reporting at both the organization and community level — not static screenshots, but reporting leadership can filter and act on.
• Analyze and compare channel performance, cost per lead, and cost per lease, and reallocate toward what works.
• Navigate a robust CRM confidently and build the relationships across your toolbox that make business-critical decisions possible.
• Run proactive campaign management: identify the gap, build the campaign, measure the result, report the outcome.
• Present your findings and recommendations to leadership and to clients with a clear point of view.

Benefits

• A generous PTO and paid holiday schedule
• A 90 Day Training Mentorship during onboarding
• A robust compensation package, including leasing incentives and profit sharing
• A strong 401(k) program with matching
• A full suite of medical, vision, and dental benefits
• Company health and wellness initiatives: 24/7 Telemed Care, Employee Assistance Program, and access to our mobile wellness platform designed to support your daily health goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree