Manager, Lifecycle & Digital Growth Marketing

QAD, Inc.•Miami, FL

1d•$120,000 - $130,000•Remote

About The Position

Redzone is seeking a data-driven, AI-native Lifecycle and Digital Growth Manager to scale high-impact programs. This role will bridge marketing automation, lifecycle strategy, and digital demand generation to turn audience engagement into measurable revenue. The manager will own end-to-end email marketing, build segmentation strategies for customers and prospects, and run digital nurture programs that support every stage of the buyer's journey. This position is critical to Redzone's growth, with the goal of influencing an estimated 15–20% incremental pipeline contribution from digital channels within the first year by operationalizing current ad-hoc programs. The role is Full-Time, Exempt, Remote-based in the United States, and requires up to 10% travel. Visa Sponsorship is not available.

Requirements

5+ years in B2B lifecycle or demand gen, ideally in SaaS/Industrial tech.
Strong hands-on email marketing experience, including audience segmentation and nurture program design.
Clear understanding of how AI can be applied to marketing workflows — personalization, content generation, and analytics.
Knowledge of Salesforce and intent data (6Sense/Demandbase).
Proven track record of driving revenue through digital and lifecycle testing.
Self-starter who builds as much as they manage in a lean environment.

Nice To Haves

Experience with marketing automation/email tools (e.g., Marketo) is a plus.

Responsibilities

Own email marketing operations, nurture programs, and list health. Build scalable, behavior-based systems rather than one-off campaigns.
Develop and maintain segmentation models for customers and prospects. Design and run digital nurture tracks tailored to each stage of the buyer's journey — awareness, consideration, and decision.
Execute A/B and multivariate tests across channels. Use data to optimize for pipeline outcomes and conversion.
Lead digital surround for major tradeshows (Pack Expo, Champions of Manufacturing). Partner with field marketing to close the loop on SAOs.
Drive organic content distribution across YouTube and owned channels. Own association outreach, link building, and industry partnerships to build earned reach and domain authority.
Understand how AI fits into modern marketing and implement AI workflows for personalization, copywriting, segmentation, and reporting to increase team velocity.