Lifecycle & Growth Marketing Lead

CEFALY Technology•Darien, CT

5d•$65,000 - $70,000

About The Position

CEFALY Technology is the maker of CEFALY, an FDA-cleared, over-the-counter wearable medical device that’s clinically proven to relieve migraine pain and reduce migraine frequency. Migraine is a complex neurological condition that causes intense headache pain, nausea and other symptoms in more than 1 billion people worldwide. Migraine is most often treated with medication, but many patients can’t tolerate side effects or find that medication doesn’t work for them. CEFALY provides drug-free migraine relief without a prescription and with minimal side effects. It uses external trigeminal nerve stimulation (e-TNS) to stimulate and desensitize the trigeminal nerve, the primary pathway for migraine pain. Based in Belgium with U.S. offices in Darien, Conn., CEFALY Technology manufactures specialized electronics for medical applications. Every member of the CEFALY team shares a passion for connecting people with effective migraine treatment.

Requirements

2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products
You've directly improved activation or conversion metrics
You have personally built and launched multi-channel lifecycle campaigns
You're comfortable getting into the platform and executing yourself
Comfortable making decisions with incomplete data
Familiar with analytics platforms (GA4, Looker, etc.)
Understand funnel math, CAC-to-LTV dynamics, and cohort behavior
You thrive on a small team — you don't need a big org chart to feel effective, and you're just as happy jumping in on something.

Nice To Haves

Strong preference for healthcare or DTC businesses

Responsibilities

Build and optimize lifecycle flows across email, SMS, push, and in-app
Own the website customer funnel, driving landing page conversion, and customer engagement metrics
Design and execute the funnel that converts prospects into paid customers.
Deeply understand onboarding friction and conversion barriers.
Identify high-intent cohorts and unlock conversion lifts.
Build and launch campaigns across email, SMS, push, and in-app messaging.
Write copy, set up segments, QA flows, and ship quickly.
Run continuous A/B tests across incentives, messaging, timing, and channel orchestration.
Improve conversion week over week.
Operate tools like Attentive, VWO, and analytics platforms.
Work closely with engineering to improve tracking and reporting.
Glean insights from SEO and paid acquisition agencies to understand how customers arrive at the site, and use that to draft high-impact messaging.
Build a smart offer strategy and calendar — understanding what offers to launch, to whom, and when.
Be the link between Marketing and our Sales and Customer Support teams — surfacing what customers are asking, where they get stuck, and what's driving churn or hesitation, and feeding that straight into lifecycle and conversion strategy.
Make sure Sales and CS always know what's coming down the pipe from Marketing.