Senior Analyst, Digital Growth
About The Position
As the Sr. Digital Growth Analyst and technical lead on the Digital Growth Team, you are tasked with designing scalable data models and optimizing consumer segmentation strategy to drive scalable growth and impactful consumer engagement in support of our digital marketing efforts. By combining technical expertise with analytical insights, you will shape and refine digital marketing strategies, ensuring campaigns are both data-driven and tailored to diverse consumer needs. This role requires a strong foundation in data infrastructure, innovative problem-solving, and a passion for leveraging technology to fuel growth and engagement.
Requirements
- Bachelor’s degree in quantitative fields, data science, analytics, marketing
- Exceptional ability to analyze data, identify trends, and derive actionable insights.
- Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced and dynamic environment.
- Excellent verbal and written communication skills, with proficiency in presenting complex data in a clear and persuasive manner to stakeholders at all levels.
- Proven ability to work effectively with cross-functional teams, sharing insights and influencing strategies across marketing, sales, and product development.
- Deep understanding of customer segmentation and targeting strategies, particularly in digital contexts, to enhance campaign personalization and effectiveness.
- Knowledge of media buying strategies and tactics, including the optimization of media spend across various channels.
- Expertise in web analytics with proficiency in platforms such as Google Analytics and Adobe Analytics.
- Knowledge of Customer Data Platforms (CDPs) such as Hubspot, Simon Data, SalesForce & AEP.
- Skilled in utilizing data visualization tools like Tableau, Looker or PowerBI to create compelling visual representations of data.
- Knowledge of SQL for managing databases and performing complex queries.
- Understanding of Demand Side Platforms (DSPs) and their use in managing and optimizing digital advertising.
- 5+ years of experience in data analysis, data engineering, or a similar role with a focus on driving business growth and marketing optimization.
- Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
Responsibilities
- Mine and analyze data from various sources
- Identify and activate key audience segments
- Innovate and improve our data first strategy
- Measure, report and optimize our digital tactics
Benefits
- Medical
- Dental
- Vision
- Flexible spending accounts
- Life and accident coverage
- Disability
- Paid time off
- Parental leave
- Holidays
- Wish day paid time to volunteer at an approved organization of your choice
- 401k with employer match
- Legal and identify theft plan
- Voluntary income protection benefits
- Wellness program
- Employee Assistance Program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
