Senior Client Strategist (Digital & Growth)

321 the Agency•Orlando, FL

About The Position

As a Senior Client Strategist at 321, you'll serve as the strategic leader for a portfolio of growth-focused clients, helping them achieve measurable business results through modern marketing strategies. You'll act as a trusted advisor to business owners and leadership teams, connecting business objectives with marketing execution across paid media, CRM, customer journeys, websites, automation, creative, and analytics. Working alongside our Digital Media, Creative, CRM, and Development teams, you'll ensure every initiative supports a unified strategy designed to generate qualified leads, improve conversion rates, and increase revenue. Success in this role isn't measured by how many campaigns you personally execute—it's measured by your ability to develop strategies, uncover opportunities, solve business challenges, and guide clients toward sustainable growth. This role is ideal for someone who combines strategic thinking with strong digital marketing expertise and enjoys partnering with clients to solve complex marketing challenges.

Requirements

5+ years of experience in client strategy, digital marketing, account leadership, growth consulting, or marketing strategy within an agency environment.
Strong understanding of paid digital advertising and performance marketing.
Experience developing direct-response growth strategies that connect marketing performance to business objectives.
Experience working with CRM platforms, integrations, and marketing automation systems.
Deep understanding of customer acquisition, lead generation, funnel structure, lead nurture, and conversion optimization.
Strong understanding of ad spend, ROAS, CAC, CPL, lead quality, and revenue attribution.
Strong analytical skills with the ability to interpret performance data and communicate actionable insights.
Excellent presentation, communication, and relationship-building skills.
Highly organized with exceptional project management and prioritization abilities.
Comfortable working cross-functionally with creative, digital media, CRM, development, content, SEO, and leadership teams.
Passion for continuous learning, innovation, and helping clients grow.

Nice To Haves

Experience developing growth strategies for lead generation-focused or service-based businesses.
Experience working with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.
Experience with project management and collaboration tools, including ClickUp.
Experience working in a fast-paced agency environment managing multiple client accounts.

Responsibilities

Serve as the strategic lead for a portfolio of growth-focused client accounts.
Build trusted relationships with business owners and key stakeholders.
Lead quarterly business reviews, planning sessions, and growth strategy meetings.
Translate business objectives into actionable marketing strategies.
Develop annual and quarterly marketing roadmaps aligned with client goals.
Serve as the primary strategic advisor across paid media, CRM, websites, automation, creative, and analytics.
Identify new growth opportunities and recommend strategies that increase leads, revenue, and long-term customer value.
Develop and guide integrated marketing strategies across paid digital advertising, lead generation, customer acquisition, CRM and marketing automation, sales funnels, landing pages, conversion rate optimization, email marketing, and SEO and content strategy.
Understand how every marketing channel contributes to revenue and build strategies that maximize business growth.
Partner closely with our Digital Media team to develop paid media strategies across Google Ads, Meta, Local Services Ads, LinkedIn, YouTube, and emerging platforms.
Review campaign performance and optimization opportunities.
Recommend budget allocations based on business goals and performance.
Analyze lead quality, conversion rates, ad spend, and return on ad spend.
Guide creative messaging and offer strategy based on customer insights.
Ensure paid media efforts align with the overall customer journey.
Design and optimize complete customer acquisition systems by helping clients improve customer journeys, sales funnels, landing pages, lead capture forms, appointment-booking processes, lead nurturing, follow-up automation, sales pipeline performance, and customer retention and reactivation.
Identify bottlenecks throughout the funnel and create strategies that improve conversion at every stage.
Guide clients on CRM and marketing automation best practices using platforms such as GoHighLevel, HubSpot, Salesforce, or similar CRM platforms.
Develop recommendations around email marketing, SMS automation, pipeline automation, lead routing, customer segmentation, review generation, referral campaigns, and customer retention strategies.
Monitor and interpret performance using key business metrics, including return on ad spend, customer acquisition cost, cost per lead, cost per qualified lead, conversion rate, lead-to-customer rate, pipeline value, and customer lifetime value.
Present monthly performance reports that clearly communicate results, identify opportunities, and provide actionable recommendations focused on business growth.
Collaborate closely with our Digital Media team, Creative team, CRM and Automation team, Web Development team, and SEO and Content team.
Provide strategic direction while ensuring all departments remain aligned around client objectives and business outcomes.
Identify opportunities to expand client engagements through strategic recommendations.
Support new business presentations and strategic planning initiatives.
Contribute to the continuous improvement of agency processes, workflows, and strategic offerings.
Stay current on emerging marketing technologies, AI tools, platform updates, and industry best practices.