Senior Growth & Innovation Strategist

Intact FC • Montreal, QC

5d • CA$87,200 - CA$106,600 • Hybrid

About The Position

At Intact, insurance is about people. It shapes everything we do. As Canada’s largest provider of property and casualty insurance, we’re not only leading our industry, we’re redefining what it means to work in it. We create an inspiring workplace where people bring their best because they know their work matters. This role is a new member of our growing team. We are an equal opportunity employer. At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives. We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community. As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today. We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request. If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs. Learn more about our recruitment process and your candidate journey here. Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

Requirements

• Bachelor’s degree in marketing, business administration, economics and/or equivalent experience; a master’s degree is an asset.
• 6–10 years of experience in a growth-related role, product marketing, innovation and/or digital strategy.
• Proven experience launching and scaling initiatives in multi-brand/multi-product environments.
• Strong skills leading cross-functional programs spanning Marketing, IT/Data, and corporate functions (Legal, Actuarial, Operations).
• Mastery of structured experimentation processes and impact measurement (A/B testing, basic causal methods concepts, business cases).
• Strong program management and prioritization skills (ICE/RICE, business cases, ROI/LTV).
• Strong command of growth analytics and metrics: GA4/Adobe, BI tools (Looker/Tableau/Power BI); understanding of attribution/MMM is a plus.
• Knowledge of MarTech/AdTech stacks and comfort working with IT and data engineering.
• Partnerships and negotiation: scoping, contracting with Legal/Compliance, and risk management.
• Bilingualism (French and English) – required to interact regularly with colleagues and external partners across the country.
• No Canadian work experience required however must be eligible to work in Canada.

Nice To Haves

• Experience in regulated industries such as financial services/insurance, combined with familiarity with promotional programs (cashback, referrals), contests, and compliance, is considered an asset.

Responsibilities

• Own the Growth Innovation Roadmap: Map 'white-space' opportunities beyond current streams; prioritize using frameworks (ICE/RICE), align to business objectives.
• Structure a portfolio of experiments - from zero (pilots, POCs) to scaled deployment (always-on).
• Design, test, and scale new initiatives: Acquisition and activation programs: cashback, contests, referrals, partner offers, cross-sell, new funnels.
• Partnerships and ecosystems: identify targets, conduct due diligence, coordinate with Legal/Compliance, define KPIs, and execute.
• New marketing technologies and products: evaluate martech/adtech solutions; collaborate with IT/Data to build the business case.
• New channels and audiences: pilot emerging channels, non-traditional placements, and co-marketing initiatives.
• Cross-functional orchestration and governance: Collaborate closely with Paid, SEO, CRO, Email, Analytics, Lab, IT, Actuarial, Operations, and Legal/Compliance to scope, de-risk, and launch initiatives.
• Establish operating models and rituals (kickoffs, steering committees), RACI, and scale-up playbooks.
• Drive executive alignment, effective stakeholder communications, and change management.
• Experimentation rigor and measurement: Define hypotheses, experiment designs, success criteria, sampling plans, and test types (A/B, experiments).
• Track the portfolio KPIs across the funnel (acquisition, awareness, consideration, retention, LTV, profitability).
• Implement feedback loops, post-mortems, and a knowledge base.
• Create synergies and integrate with existing streams: Connect cross-functional initiatives to Paid/SEO/CRO/CRM roadmaps to amplify impact (e.g., tailored LP, audiences, creatives, UX flows).
• Define clear handoffs and criteria to transition pilots into BAU ownership with the right teams.
• Optimize growth operations: Develop and improve processes, automation, and tooling (briefs, intakes, templates, compliance checklists).
• Foster a responsible, data-driven, impact-oriented innovation culture.

Benefits

• Flexible work arrangements and a hybrid work model
• Possibility to purchase up to 5 extra days off per year
• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
• Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)
• Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance)
• Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.
• Pension offerings provide flexibility and long-term security for our employees beyond their careers.
• Defined benefit pension plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior