Digital Marketing and Audience Growth Manager

IoM Media Ventures

1d•Remote

About The Position

Watrfall Pictures Ltd. is seeking a creative, strategic, and hands-on Digital Marketing and Audience Growth Manager to join their team. This role will be instrumental in growing awareness of Watrfall's new entertainment platform, promoting its content, and establishing the brand within the entertainment industry. The manager will focus on digital marketing, social media, content promotion, brand strategy, and audience growth, shaping how Watrfall connects with viewers and creators. The position is a six-month contract with the potential for permanency.

Requirements

Experience in digital marketing, social media, content marketing, audience development, or a related field.
A strong understanding of how brands and entertainment properties grow audiences online.
Ability to think strategically while also being comfortable executing campaigns day to day.
Strong writing, communication, and storytelling skills.
A strong understanding of major social platforms and the types of content that perform on each.
Comfortable working with analytics and using performance data to inform marketing decisions.
Creative instincts and an ability to translate a broader company vision into compelling consumer-facing messaging.
An interest in entertainment, streaming, media, technology, or the creator economy.
Comfortable working in a fast-moving environment where strategies can evolve quickly as the platform grows.

Responsibilities

Develop and execute digital marketing strategies to grow awareness, engagement, and viewership for Watrfall.
Create marketing campaigns around Watrfall content, including series, new releases, platform launches, and key programming initiatives.
Help develop Watrfall's overall marketing and audience growth strategy.
Manage and grow Watrfall's presence across social media platforms, developing content that is engaging, relevant, and aligned with our brand.
Build social and digital campaigns that turn individual Watrfall shows and characters into audience acquisition opportunities for the broader platform.
Help communicate Watrfall's vision and value proposition clearly across marketing materials, social media, campaigns, and other consumer-facing channels.
Develop creative concepts, messaging, copy, and campaign ideas in collaboration with the broader Watrfall team.
Identify new opportunities to reach audiences through emerging platforms, trends, partnerships, communities, and digital channels.
Monitor campaign and social performance, using data and audience insights to continuously improve strategy and execution.
Help establish a consistent brand voice across Watrfall's platform, content, and communications.
Work closely with the content, creative, product, and leadership teams to ensure marketing supports Watrfall's broader business and platform objectives.