Audience Growth Manager

University of South Florida • Tampa, FL

5h

About The Position

The Audience Growth Manager leads the organization's digital audience growth strategy and oversees a small team of audience and brand specialists responsible for expanding reach, deepening engagement, and strengthening audience relationships across digital platforms. They develop and execute audience acquisition, retention, and engagement strategies for WUSF’s mission while growing awareness, consumption, and loyalty across websites, newsletters, social media, podcasts, streaming platforms, and emerging channels. The Audience Growth Manager collaborates closely with newsroom, programming, fundraising and corporate sponsorship, to ensure audience insights drive content, marketing, and engagement decisions.

Requirements

• Leadership of digital audience growth strategy.
• Management of a team of audience and brand specialists.
• Development and execution of audience acquisition, retention, and engagement strategies.
• Experience growing awareness, consumption, and loyalty across various digital platforms (websites, newsletters, social media, podcasts, streaming platforms, emerging channels).
• Collaboration with newsroom, programming, fundraising, and corporate sponsorship teams.
• Ability to ensure audience insights drive content, marketing, and engagement decisions.
• May be subject to a Level 1 or Level 2 criminal background check.

Responsibilities

• Lead the organization's digital audience growth strategy.
• Oversee a small team of audience and brand specialists.
• Expand reach, deepen engagement, and strengthen audience relationships across digital platforms.
• Develop and execute audience acquisition, retention, and engagement strategies for WUSF’s mission.
• Grow awareness, consumption, and loyalty across websites, newsletters, social media, podcasts, streaming platforms, and emerging channels.
• Collaborate closely with newsroom, programming, fundraising and corporate sponsorship.
• Ensure audience insights drive content, marketing, and engagement decisions.

Benefits

• Medical insurance plans
• Dental insurance plans
• Life insurance plans
• Retirement plan options
• Employee and dependent tuition programs
• Generous leave
• Hundreds of employee perks and discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed