Audience Engagement Manager
About The Position
The role of Audience Engagement Manager acts as a bridge between digital editorial and production to increase reader engagement. In this role, you will lead digital engagement content strategy and creation, ensuring editorial quality across all digital platforms to enhance audience and advertiser interest. You will track audience analytics and identify goals for engagement growth, providing regular reporting to the VP and President. You will create, implement and manage new engagement strategies for all cross-platform programs, and lead and implement a growth strategy for newsletter audiences. You will implement engagement growth strategies and tactics for existing brands from start to finish, such as Top 40 Under 40 and Best Restaurants for Avenue and the Scene Calendar and Scenester awards. You will manage social media channels, posting and engaging with audiences, and manage Second Street, including growing audiences in polls, ballots and brackets and work collaboratively to increase contesting engagement. You will work collaboratively with the Content Studio and Production teams to brainstorm and create new sponsored content offerings, and complete other duties as required. In this role, you are expected to be a team player and work closely and collaboratively with team members to create the best products possible. You will represent RedPoint and its company values of meaningful connection, trustworthiness, accountability, curiosity and optimism through your work and interactions. You will complete your work on time to the best of your abilities within the time and resources available, and do your work in a timely manner and communicate delays to affected team members. You will proactively suggest changes to processes and procedures to help create efficiencies and improvements. You will bring to the immediate attention of the digital production manager any time that your workload is too high for any reason in order for a contingency plan to be created together.
Requirements
- Demonstrated experience creating an audience strategy and fulfilling its KPIs
- Strong project management, excellent communication and editing skills, and the ability to interpret data trends quickly
- Experience in digital media, audience development, or digital marketing
- Proficiency with WordPress and MailChimp, basic HTML, social media management tools (e.g., Hootsuite, Sprout Social), and web analytics platforms like Google Analytics
- Experience collaborating with editors, graphic designers and art directors to ensure engagement goals are being met
- Strong and informed ideas on how to increase engagement and the ability to present these ideas to the senior leadership team
- Smart, professional and a lot of fun to work with
- Passionate about the quality of your work
- Interested in the direction of the city and excited about Avenue’s many topic areas including city life, profiles, arts & culture, events, dining, home decor, fashion, shopping, travel and mountain life
- A self-starter who is reliable, consistent and can work to a deadline
- Curious about the world around you with a way of looking at concepts, trends and ideas from new and unexpected angles
- Dedicated to improving quality and concerned about the details
- Very organized, with exceptional time-management skills.
Nice To Haves
- Passionate about creating, optimizing, and distributing digital content to grow and interact with online audiences.
- Blend editorial judgment with digital marketing, overseeing social media, community management, and analytics.
- Expertise to edit copy for digital platforms and analyze performance data, shaping stories for maximum audience impact.
- Experience providing feedback to editors and can create compelling proposals for new strategies and programming.
- Can work efficiently under deadline pressure and are a collaborative team player.
- Excited to be part of a team that does a lot with a little.
Responsibilities
- Lead digital engagement content strategy and creation, ensuring editorial quality across all digital platforms to enhance audience and advertiser interest
- Track audience analytics and identify goals for engagement growth, providing regular reporting to the VP and President.
- Create, implement and manage new engagement strategies for all cross-platform programs
- Lead and implement a growth strategy for newsletter audiences
- Implement engagement growth strategies and tactics for existing brands from start to finish, such as Top 40 Under 40 and Best Restaurants for Avenue and the Scene Calendar and Scenester awards
- Manage social media channels, posting and engaging with audiences
- Manage Second Street, including growing audiences in polls, ballots and brackets and work collaboratively to increase contesting engagement
- Work collaboratively with the Content Studio and Production teams to brainstorm and create new sponsored content offerings
- Complete other duties as required
Benefits
- Flexible work schedule
- Hybrid work-from-home environment
- Opportunity to work internationally for up to one month a year
- Encouragement to give back to the community and the industry
- Support for professional development
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
No Education Listed
