Snap Audience Engagement & Membership Manager
About The Position
KQED’s Snap Studios creates shows about real people in real moments, focusing on cinematic, moving, and raw stories. Their flagship show, Snap Judgment, is a weekly narrative storytelling program heard on over 450 public radio stations and has garnered significant downloads and recognition, including being named one of Time Magazine's Top 100 Podcasts of All Time. Other notable shows include Spooked, which explores paranormal experiences, Fire Escape, following a woman's journey through the California Penal System, the Peabody-nominated A Tiny Plot, and Mind Your Own with Lupita Nyong'o, featuring stories from the African Diaspora. The audience for these shows is highly engaged, actively participating through various means such as attending live shows, submitting stories, and purchasing merchandise. This role is designed to connect with and grow these communities, ensuring they feel a sense of belonging.
Requirements
- Real experience in audience development, membership, or digital media operations.
- Direct experience with a membership or subscription platform, with a strong understanding of conversion and retention drivers.
- Strong writing skills for retention emails, social captions, and internal memos.
- Comfort using data to make and explain decisions.
- Ability to work independently and manage multiple tasks simultaneously without compromising outcomes.
- Experience managing contractors or freelancers to achieve specific results.
- A genuine passion for audio storytelling.
Nice To Haves
- Experience with Supercast, Patreon, or similar platforms.
- Working knowledge of YouTube publishing and performance.
- Background in public radio, podcasting, or nonprofit media.
- Familiarity with podcast distribution and platform partnerships.
- Comfort using AI tools for content, audience engagement, or operations.
Responsibilities
- Grow and retain paying audiences for Snap Judgment PLUS and Spooked PLUS.
- Build systems and experiments to expand Snap Studios’ reach across social, video, and emerging platforms.
- Run Snap membership programs.
- Build the studio's presence on video and social platforms.
- Grow the audience for all Snap Studios productions.
- Manage day-to-day operations on Supercast, including onboarding, benefits delivery, renewals, and retention.
- Build pathways to convert casual listeners into paying members and maintain their engagement.
- Track acquisition, churn, engagement, and revenue, providing leadership with analysis.
- Craft subscriber communications that align with the Snap brand voice.
- Manage outside vendors or contractors supporting membership operations.
- Lead Snap Studios onto YouTube and future platforms.
- Build formats for video that translate audio storytelling effectively.
- Coordinate publishing workflows, directly or through contractors.
- Track performance and provide insights on what is working and what is not.
- Direct Snap's presence on Instagram, YouTube, Facebook, and other relevant platforms.
- Build social and email strategies that reflect the shows' voices.
- Coordinate release and promotional workflows across public and subscriber feeds.
- Identify platform, distribution, and partnership opportunities to grow reach and revenue.
- Manage freelancers or agencies for social and digital execution.
- Manage and track ad campaigns.
- Collaborate with editorial teams early in the process to integrate audience thinking.
- Work with the design team on visual content.
- Monitor trends, test new approaches, and provide feedback on effectiveness.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
