Audience Growth & Lifecycle Manager

The Dispatch•Washington, DC

7d•Hybrid

About The Position

The Dispatch is seeking an Audience Growth & Lifecycle Manager to manage the day-to-day operations of its membership business. This role is responsible for the entire growth funnel, from audience development at the top, to lifecycle marketing in the middle, and retention at the end. The successful candidate will build and launch campaigns, conduct conversion and paywall tests, manage email lifecycle flows, and use data to inform decisions. This position offers a broad scope of work, touching acquisition, conversion, retention, and reporting, and requires a candidate who understands how to build with limited resources and desires ownership and upside. The role is based in Washington, D.C. (hybrid), with a preference for local candidates, though exceptional remote candidates may be considered. The company has strong fundamentals, including high-quality editorial, a trusted brand, and a loyal paying audience, but needs to build sustainable systems for reaching new audiences and coordinating existing programs like email, paywall, and retention efforts. This role will leverage the company's robust data infrastructure to drive growth.

Requirements

3+ years in subscription marketing, growth marketing, or audience development
A genuine understanding of The Dispatch and SCOTUSblog and their unique place in the new media ecosystem—or a willingness to learn quickly
Experience at a startup or a company of similar size and stage, where you executed directly rather than managing vendors or large teams
Ability to digest large amounts of data—spreadsheet analysis, cohort reporting, and A/B test interpretation—and distill them into clear and actionable insights
Direct experience with an ESP, a paywall or subscription platform, and web analytics
Strong copy instincts and attention to detail
Experience launching campaigns end to end, from segmentation through creative through reporting
Ability to differentiate between correlation and causation in data and avoid drawing incorrect conclusions
Comfortable with both designing and configuring tests

Nice To Haves

Willingness to learn quickly about The Dispatch and SCOTUSblog's place in the new media ecosystem
Wants the ownership and upside that comes with working at a smaller company
Would rather own a wide surface area with real autonomy than a narrow one with more oversight

Responsibilities

Drive audience development by growing and segmenting the top of the funnel across newsletters, social, and organic channels to build a consistent pipeline of prospects into the membership funnel.
Own lifecycle execution by building and managing email flows, segmentation, and dynamic content in the ESP, optimizing welcome series, conversion sequences, and retention touchpoints against paid conversion metrics.
Run the testing program by executing a continuous pipeline of experiments across paywalls, offers, landing pages, onboarding sequences, and lifecycle triggers.
Move on editorial moments by standing up campaigns during news cycles and traffic surges to capture attention and convert prospects.
Report with rigor by maintaining daily reporting on conversion, churn, and campaign performance, and ensuring these numbers drive future decisions.