Digital Growth Senior Associate

Verkada • San Mateo, CA

15h • $135,000 - $150,000 • Onsite

About The Position

Verkada is seeking a Digital Growth Senior Associate to join its high-performing marketing team. This role reports directly to the Director of Digital Marketing and is responsible for taking campaign strategies and executing them across various digital channels. The ideal candidate is a smart, curious generalist who thinks strategically and executes effectively, with a desire to learn from senior operators while owning significant responsibilities from the outset. This position sits at the intersection of product marketing, creative, and digital marketing, involving synthesizing insights, building campaigns, and managing execution across key segments and verticals. The role requires hands-on management of paid channels and a proactive approach to problem-solving and experimentation. This is an on-site role at the company's HQ in San Mateo, CA.

Requirements

• 3–5 years of total work experience, with at least one role involving significant ownership of a campaign, program, or initiative.
• Technical mindset with the ability to think in systems and understand campaign mechanics.
• Familiarity with at least one paid channel (SEM, LinkedIn, Meta) is a plus, with a strong willingness to learn the technical aspects of the marketing stack.
• Quantitative fluency and comfort with data analysis, including reading performance dashboards.
• Elite communication skills, particularly strong written communication for briefs, headlines, and internal updates.
• Ability to manage multiple workstreams with attention to detail and vigilance for errors.
• Coachability and drive; a self-starter eager to learn in a fast-paced environment.
• Must be independently authorized to work in the U.S.; sponsorship is not provided.

Nice To Haves

• More than one paid channel familiarity.

Responsibilities

• Own digital campaigns end-to-end against a defined strategy, including brief writing, channel management, and outcome reporting.
• Conduct cross-functional interviews with sales leaders, PMMs, and product managers to gather insights on buying dynamics and persona pain points, translating these into resonant campaigns.
• Build and manage programs across the full marketing funnel: top-of-funnel brand awareness, mid-funnel nurture, and bottom-of-funnel conversion.
• Manage paid channels such as Search, LinkedIn, Meta, and others, partnering with digital specialists to test, learn, and scale successful strategies.
• Act as a rapid-response growth operator, quickly understanding tactical problems, forming hypotheses, and launching solutions.
• Collaborate with the creative team to brief new assets and provide audience-grounded feedback on creative execution.
• Launch and monitor new channel experiments (e.g., TikTok, Reddit, emerging formats), document findings, and identify scalable patterns.

Benefits

• Healthcare programs with 100% premium coverage for employees under most plans and 80% for family premiums.
• Nationwide medical, vision, and dental coverage.
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax-saving options.
• Expanded mental health support.
• Paid parental leave policy & fertility benefits.
• Paid holidays, firmwide extended holidays, flexible PTO, and personal sick time.
• Professional development stipend.
• Wellness/fitness benefits.
• Healthy lunches and dinners provided daily.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed