Senior Digital eCommerce & Insights Analyst

Breakthru Beverage Group•Cicero, IL

1d•$68,000 - $92,000•Hybrid

About The Position

The Senior Digital eCommerce & Insights Analyst serves as a strategic analytical partner, connecting online customer behavior, sales performance, and digital strategy. The role turns website, customer, and transactional data into actionable insights to improve digital adoption, customer engagement, conversion, basket size, retention, and revenue growth. The ideal candidate is comfortable navigating ambiguity, building new features from the ground up, and managing the complexities of beverage-alcohol wholesale distribution. Strong analytical, communication, and problem-solving skills are important, as is the ability to work under pressure while managing multiple tasks. The position follows a flexible hybrid schedule and can be performed from any Breakthru Beverage office location. The role involves analyzing digital commerce performance, developing recurring and ad hoc analyses, collaborating with technology and business intelligence teams, and evaluating opportunities to apply AI and advanced analytics. Other duties may be assigned by the jobholder’s supervisor. The position requires a bachelor’s degree in a related field or equivalent training and work experience, at least five years of experience in B2B digital commerce, interfaces, and processes, and strong Excel and general computer skills. Experience or interest in Google Analytics, FullStory, or digital experience analytics platforms is preferred. The listed salary range is $68,000–$92,000. The position is eligible for health care benefits, life insurance, time off benefits, and participation in the company’s 401(k) plan.

Requirements

Bachelor’s degree in a related field and/or equivalent training and work experience.
At least 5 years of experience in B2B digital commerce, interfaces, and processes.
Strong business acumen, including understanding sales and commercial support in wholesale beverage-alcohol distribution or similar B2B industries.
Ability to analyze complex problems within applications and work with other areas to isolate and resolve problems and prevent future occurrences.
Proficient PC skills using MS Office and other computer programs, including presentation software.
Advanced Microsoft Excel proficiency, including VLOOKUP, formulas, pivot tables, and graphic match functions.
Verbal and written communication skills, using diplomacy and discretion when working across suppliers, partners, and internal teams.
Sound judgment and problem-solving skills.
Ability to work in a fast-paced, high-volume team environment.
While performing the job, regularly sit, stand, talk, hear, and use hands and fingers to operate a computer and telephone.

Nice To Haves

Experience or interest in Google Analytics, FullStory, or digital experience analytics platforms.

Responsibilities

Analyze customer browsing, search, ordering, and purchasing behavior to identify opportunities to improve engagement, conversion, and retention.
Monitor website performance indicators, including conversion rates, search effectiveness, product discovery, cart abandonment, and customer engagement metrics.
Build recurring and ad hoc analyses to identify opportunities to increase digital adoption, basket size, ordering frequency, and customer retention.
Collaborate with IT and business intelligence teams to ensure data accuracy and reporting automation.
Identify opportunities to use AI, predictive analytics, and advanced modeling to improve customer engagement and sales outcomes.
Stay informed about industry benchmarks, competitor performance, and emerging trends in B2B digital sales.
Perform other duties as assigned by the jobholder’s supervisor.