Senior Insights Analyst - Digital Optimization (Hybrid)
About The Position
The Senior Analyst - Digital Optimization is responsible for analytics and insights that guide United’s customer-facing digital products. The role uses Test & Learn experimentation to measure experimental data, derive meaningful insights, and maintain the integrity of high-volume customer data and analysis. The analyst works with cross-functional teams to support insight-driven decisions, innovative thinking, and rapid experimentation aimed at improving customer experiences. This is a Chicago-based hybrid position requiring 2–3 days in the office each week. The role presents findings to executive leadership and business stakeholders and collaborates with UX, development, and QA teams to support experimentation and digital optimization.
Requirements
- Bachelor's degree.
- At least 2 years of related experience, or successful completion of United DT Early Career Digital Leadership Program (ECDLP).
- Advanced skills using Google Analytics (Big Query), Quantum Metric, Enterprise Data, Tableau, and SQL.
- High proficiency with Excel and PowerPoint.
- Strong quantitative background and a passion for delivering data-driven insights.
- Ability to multitask and reprioritize activities quickly and effectively.
- Demonstrable business, technical, verbal and written communication, and presentation skills.
- Comfort presenting to executive-level stakeholders and communicating with team members across the enterprise.
- Must be legally authorized to work in the United States for any employer without sponsorship.
- Successful completion of an interview.
- Reliable, punctual attendance is an essential function of the position.
Nice To Haves
- Master's degree.
- Advanced degree in statistics, analytics, or another related quantitative discipline involving quantitative analysis.
- Experience with experiment design and optimization methodology.
- Certified Google Analytics Professional or equivalent certification in a related web and mobile app analytics tool.
- 1–2 years of work experience in eCommerce.
- Strong validation skills for conducting root cause analysis through digital data analytics.
- Experience and familiarity with writing business requirements.
Responsibilities
- Measure experiments and campaigns rigorously and communicate outcomes through clear, conclusive, data-driven narratives.
- Identify optimization opportunities through data analysis and hypothesis generation, and design support for experiments that test hypotheses.
- Analyze digital channels and recommend changes to improve channel throughput and customer experience.
- Develop approaches and methods to define and solve digital and traveler problems using quantitative and qualitative analysis, including user research, data science, and experimentation methods.
- Present data-driven insights to executive leadership and business stakeholders and share best practices across digital channels.
- Contribute to leadership-level presentations and communicate findings through insights and data.
- Work with UX designers to ensure designs convey the intended story.
- Work with development and QA teams to ensure proper data flow into analytics tools and define experiment boundaries.
- Write business cases and manage workflows to ensure experiments are completed successfully and on time.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Accident and disability benefits
- Parental leave
- Employee assistance program
- Commuter benefits
- Paid holidays
- Paid time off
- 401(k)
- Flight privileges
- Bonus and/or long-term incentive compensation awards may be available
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What This Job Offers
Job Type
Full-time
Career Level
Senior
