Digital Optimization Analyst
About The Position
The Digital Optimization Analyst supports digital conversion performance across websites and mobile apps through experimentation, data collection, and tactical site improvements. The role executes A/B and multivariate tests in Adobe Target, maintains onsite search relevance in Coveo, and uses behavioral analytics tools such as ContentSquare to identify customer friction. The Analyst maintains data integrity, monitors test performance, and prepares reporting to help improve customer journeys and drive measurable outcomes. The position provides day-to-day analytical and tool support, maintains optimization dashboards and search configurations, monitors conversion and site-health metrics, and works with Product and Engineering to ensure new feature releases are properly tagged and measured. It also maintains a documented, data-driven optimization backlog. Sunbelt Rentals describes itself as a national equipment rental company that invests in its workforce and offers competitive benefits and on-the-job training for eligible employees. The listed base pay range is $64,790.00–$89,086.80; starting pay may vary based on factors including position, location, education, training, and experience.
Requirements
- Bachelor’s degree in economics, statistics, data science, business, or a related field.
- 1–3 years of hands-on experience in digital analytics, including GA4, Google Ads, and Looker Studio.
- Functional knowledge of Adobe Target or other experimentation tools.
- Ability to explain what happened in the data clearly and consistently meet reporting deadlines.
- Strong analytical, problem-solving, communication, and presentation skills, including the ability to interpret complex datasets.
- Ability to manage and collaborate with onshore, near-shore, and offshore vendors.
- Intellectual curiosity and comfort shifting between strategy and execution.
- Adaptability in a fast-paced environment with changing business needs.
- Ability to prioritize and manage multiple initiatives.
- Self-starter who takes ownership and can work independently.
Nice To Haves
- Master’s degree.
- Experience with SQL, Power BI, and other data tools.
Responsibilities
- Provide day-to-day analysis and tactical support using the search technology stack.
- Execute A/B and multivariate tests in Adobe Target, including basic configuration, quality assurance, and daily monitoring of active tests.
- Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns and inform test ideas.
- Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search-driven conversion.
- Update Power BI and Looker Studio dashboards to track conversion KPIs and provide monthly reports on test impact and site health.
- Monitor conversion rate, cart abandonment, and error rates, and escalate performance anomalies to the technical team.
- Partner with Product and Engineering to ensure tagging and measurement are in place for new feature releases.
- Maintain an organized optimization backlog, documenting ideas with their corresponding data-driven hypotheses.
Benefits
- Health, dental, and vision plans.
- 401(k) match.
- Volunteer time off.
- Short-term and long-term disability coverage.
- Accident, life, and travel insurance.
- Flexible spending.
- Tuition reimbursement options.
- Employee Assistance Program (EAP).
- Length of Service Awards.
- 12–25 vacation days depending on years of service.
- 5 sick days.
- 6 holidays.
- 2 half-day holidays.
- 2 floating holidays.
- 1 inclusion day.
- 1 volunteer day.
- On-the-job training for eligible employees.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
