Manager, Senior Designer Lifecycle

Visa•San Francisco, CA

20d•$136,000 - $217,000•Onsite

About The Position

Visa is seeking a Senior Designer to join Visa Creative Studio and help build a global creative team. The role bridges brand storytelling and performance-focused design, creating work that supports near-term conversion while building long-term brand equity. The designer will optimize CRM and lifecycle programs for measurable results while elevating clients’ visual expression and design language, producing strategically strong, emotionally resonant, on-brand work. Reporting to the Global Head of Design, the Senior Designer will deliver scalable lifecycle design and help evolve templates, design systems, and workflows to improve efficiency and protect brand consistency. The role requires strong design craft, attention to detail, strategic thinking, and collaborative problem-solving. The successful candidate will use insights to develop compelling creative, maintain modern and forward-looking design, and contribute experience from an advertising agency, design studio, or in-house creative team. The position requires at least three days in the office; the specific days will be confirmed by the Hiring Manager. Work hours vary according to department needs, and travel is required 5–10% of the time. The work is performed in an office setting and involves sitting and standing at a desk, communicating in person and by telephone, and frequently operating standard office equipment such as telephones and computers.

Requirements

Strong portfolio demonstrating advertising and design fundamentals, including lifecycle/direct-response work across channels such as email, paid social, and web.
At least 6 years of experience in digital, brand, or lifecycle marketing design in an agency, studio, or in-house setting.
BFA/BA or equivalent relevant experience.
Working knowledge of email, direct mail, social, and digital marketing best practices.
Strong project management skills and experience coordinating cross-functional, end-to-end work with high attention to detail.
Ability to work quickly on tight timelines without compromising quality, and to work independently when timelines are less constrained.
Experience designing across email, web, paid media, print, and presentations, and creating cohesive systems across touchpoints.
Confidence presenting and defending design decisions to senior stakeholders, with strong partnership and influence skills.
Ability to champion brand standards and guidelines.
Proficiency in Figma and Adobe Creative Suite; PowerPoint proficiency is required.
AI fluency, including experience integrating AI-powered tools into design workflows to improve efficiency while maintaining quality.
Visa requires at least 3 days in the office; the specific days will be confirmed by the Hiring Manager.

Nice To Haves

HTML proficiency; experience with email design tools and HTML email template creation is also requested.
Experience with large or regulated brands is a plus, but not required.

Responsibilities

Deliver creative that balances brand storytelling and growth performance across CRM, lifecycle, paid media, and campaigns.
Create conversion-focused assets while maintaining alignment with Visa brand standards and design systems.
Collaborate with program managers, strategists, and copywriters to translate insights into impactful creative.
Experiment with new formats, storytelling techniques, and AI-enabled workflows to improve speed, scalability, and craft.
Stay current with industry trends in brand and growth design to evolve creative impact.
Work collaboratively, promote excellence, and support colleagues.
Partner with Client Marketing Services, Creative, Media, and Marketing Delivery to align stakeholders and deliver work that meets shared goals.
Contribute inspiration and ideas to a culture of creativity, and build on others’ thinking.
Maintain a high standard of craft and quality in all work.