Senior Demand Marketing Manager, Velocity
About The Position
Envoy is hiring a Senior Growth Marketing Manager to own pipeline growth for its velocity business, serving SMB companies with fewer than 250 employees and Mid-Market companies with 250–2,500 employees. The role is measured primarily on velocity marketing-sourced pipeline delivered at an efficient customer acquisition cost. The manager will scale existing direct and paid advertising programs, address funnel gaps, and build a full-funnel engine spanning advertising, website conversion, trials and product signups, nurture, and handoff to BDR and AE teams. The position requires an owner mindset: working from hypotheses, shipping quickly, and being accountable for pipeline outcomes rather than lead volume. The manager partners closely with Marketing Operations, RevOps, Product Marketing, Design, Content, and Velocity Sales leadership, and works day to day with the paid search agency. This is an onsite role requiring at least four days per week, Monday through Thursday, at Envoy’s San Francisco headquarters.
Requirements
- At least 5 years of experience in B2B SaaS growth or demand marketing.
- Direct accountability for pipeline in a high-velocity, sales-led motion serving SMB and Mid-Market buyers.
- Hands-on experience running SEM and paid social campaigns, including structuring accounts, managing bids and budgets, writing creative briefs, and optimizing toward pipeline rather than cost per lead.
- Experience designing A/B tests that produced measurable conversion improvements, with an understanding of sample size, statistical significance, and test prioritization.
- Ability to connect paid acquisition, website, trial, and email into a full-funnel system and identify common funnel drop-off points.
- Strong analytical skills across CAC, CAC payback, ROAS, conversion rates, and pipeline velocity.
- Comfort building dashboards in Salesforce or a BI tool and presenting recommendations to senior leadership.
- Hypothesis-led approach and ability to move quickly from idea to launch without over-engineering.
- Strong cross-functional partnership skills with Sales, RevOps, Product Marketing, Product, and agencies; ability to lead through influence.
- Uses AI to build agents, automate reporting and campaign work, and increase execution speed.
- Experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, Salesforce, and Marketo.
Nice To Haves
- Marketing engineering experience.
- Experience with Outreach, ZoomInfo, G2, and website testing tools.
Responsibilities
- Own velocity paid advertising strategy and budget across search and social, managing toward pipeline, CAC, and ROAS targets.
- Work hands-on in Google, Bing, LinkedIn, and Meta advertising platforms, including campaign structure, keyword and audience strategy, bidding, budget pacing, and creative testing.
- Direct the paid search agency day to day by setting priorities, reviewing work, and holding the agency accountable for pipeline outcomes.
- Shift advertising spend weekly based on qualified pipeline outcomes rather than lead volume alone.
- Own conversion performance on key velocity buyer pages, including pricing, product, comparison, demo, and trial pages.
- Manage the experimentation backlog by developing hypotheses, prioritizing and launching tests, evaluating results, and implementing successful changes.
- Improve visit-to-lead and lead-to-SQL conversion rates, including alignment between paid advertisements and landing pages.
- Grow the volume and quality of free-trial and product-demo signups from SMB and Mid-Market buyers.
- Partner with Product, Marketing Operations, and Sales to convert trial activity into qualified BDR and AE handoffs using clear readiness signals.
- Identify and address drop-off between signup, activation, and sales conversation.
- Build and run Marketo nurture programs for velocity leads and trial users who are not yet ready for sales.
- Segment nurture programs by company size, persona, use case, and behavior, and trigger programs using intent and product activity.
- Bring stalled and closed-lost velocity opportunities back into the funnel.
- Build and maintain velocity funnel dashboards with Marketing Operations and RevOps, tracking from spend through Closed-Won.
- Run a weekly velocity pipeline review with Sales leadership and recommend where to invest next.
- Maintain feedback loops with BDRs and AEs on lead quality, routing, speed to lead, and messaging.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
