Senior Demand Marketing Manager, Velocity

Envoy•San Francisco, CA

2d•Onsite

About The Position

Envoy is hiring a Senior Growth Marketing Manager to own pipeline growth for its velocity business, serving SMB companies with fewer than 250 employees and Mid-Market companies with 250–2,500 employees. The role is primarily accountable for velocity marketing-sourced pipeline delivered at an efficient customer acquisition cost. The current segment relies on direct and paid advertising programs; the manager will scale effective programs, address funnel gaps, and build a full-funnel engine spanning advertising, website conversion, trials and product signups, nurture, and handoff to BDR and AE teams. The position works closely with Marketing Operations, Revenue Operations, Product Marketing, Design, Content, Velocity Sales leadership, and a paid search agency. It is an onsite role requiring at least four days per week, Monday through Thursday, at Envoy’s San Francisco headquarters.

Requirements

At least 5 years of experience in B2B SaaS growth or demand marketing.
Direct accountability for pipeline in a high-velocity, sales-led motion serving SMB and Mid-Market buyers.
Hands-on experience running SEM and paid social campaigns, including account structure, bidding, budgets, creative briefs, and optimization for pipeline rather than cost per lead.
Experience designing A/B tests that produced measurable conversion improvements.
Understanding of sample size, statistical significance, and how to determine whether a test is worth running.
Experience connecting paid acquisition, website, trial, and email into a full-funnel system and identifying funnel leaks.
Strong analytical skills and working knowledge of CAC, CAC payback, ROAS, conversion rates, and pipeline velocity.
Ability to build dashboards in Salesforce or a BI tool and present recommendations to senior leadership.
Hypothesis-led approach and ability to move quickly from idea to launch without over-engineering.
Ability to collaborate with Sales, RevOps, PMM, Product, and agencies and lead through influence.
Uses AI to build agents, automate reporting and campaign work, and increase speed.
Experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, Salesforce, and Marketo.
Availability to work onsite at the San Francisco headquarters at least four days per week, Monday through Thursday.

Nice To Haves

Marketing engineering experience.
Experience with Outreach, ZoomInfo, G2, and website testing tools.

Responsibilities

Own the velocity paid advertising strategy and budget across search and social, managing toward pipeline, CAC, and ROAS targets.
Manage campaigns hands-on, including campaign structure, keyword and audience strategy, bidding, budget pacing, and creative testing.
Direct the paid search agency, set priorities, review its work, and hold it accountable for pipeline outcomes.
Adjust advertising spend based on qualified pipeline performance rather than lead volume alone.
Own conversion on key velocity buyer pages, including pricing, product, comparison, demo, and trial pages.
Run the experimentation backlog by developing hypotheses, prioritizing and launching tests, interpreting results, and implementing successful changes.
Improve visit-to-lead and lead-to-SQL conversion, including alignment between paid ads and landing pages.
Grow the volume and quality of free-trial and product-demo signups for SMB and Mid-Market buyers.
Partner with Product, Marketing Operations, and Sales to convert trial activity into qualified BDR and AE handoffs, using clear readiness signals.
Identify and address drop-off between signup, activation, and sales conversations.
Build and manage Marketo nurture programs for velocity leads and trial users who are not ready for Sales.
Segment nurture programs by company size, persona, use case, and behavior, and trigger them based on intent and product activity.
Re-engage stalled and closed-lost velocity opportunities.
Build and maintain velocity funnel dashboards with Marketing Operations and Revenue Operations, tracking performance from spend through Closed-Won.
Lead a weekly velocity pipeline review with Sales leadership and recommend where to invest.
Maintain feedback loops with BDRs and AEs on lead quality, routing, speed to lead, and messaging.