Senior Demand Generation Manager - Remote - FS464
About The Position
Fresche is hiring a Demand Generation Manager for one of its business units: Modernization, Managed Services and Cloud, or Software. This AI-first role combines creative campaign leadership with demand generation strategy. The manager will use AI to automate repeatable work while applying human judgment to messaging, design, and content. The role focuses especially on moving buyers through the middle and bottom of the funnel and building engaged buying committees ready for sales conversations. The manager will partner closely with Product Management and run programs for prospects, customers, and partners. The position spans campaign strategy and execution, funnel optimization, channel orchestration, sales alignment, and measurement. It calls for a creative marketer who can make Fresche stand out in the IBM i market and connect marketing activity to attributable pipeline.
Requirements
- At least 5 years of B2B demand generation experience, with a record of moving buyers through the middle of the funnel into qualified pipeline.
- Creative, out-of-the-box thinking; a portfolio demonstrating this ability; a strong eye for design; and a sharp editorial voice.
- AI-first approach, with examples of using AI to scale output while raising quality.
- Hands-on experience across paid, organic, SEO/AEO, and third-party channels, and a perspective on how AI is changing search.
- Experience marketing managed services, cloud, or IT infrastructure with long, multi-stakeholder buying cycles.
- Experience partnering with Product Management, Sales, and channel partners.
- Strong skills in HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager, and fluency in funnel data.
Responsibilities
- Develop campaign ideas, messaging, and concepts that stand out in the IBM i market; shape brand voice and design, and refine AI-generated output.
- Build middle-of-funnel programs such as assessments, ROI tools, case studies, demos, and executive briefings.
- Own nurture, account-level scoring, and MQL-to-opportunity conversion.
- Automate research, segmentation, personalization, campaign builds, and reporting using AI; test new AI tools and apply time saved to strategy and creative.
- Orchestrate campaigns across paid, organic and community, SEO and AEO, third-party channels, events, podcasts, webinars, and direct mail; continue testing new channels.
- Partner with Product Management to turn roadmap, positioning, and customer proof into offers and campaigns, and relay market insight back to the team.
- Drive demand for net-new customers, expansion of the installed base, and joint campaigns with IBM, Microsoft, and channel partners.
- Build end-to-end campaigns in HubSpot with clean tracking and align with business-unit Sales on lead definitions and handoffs.
- Report pipeline, ROI, and conversion to leadership and recommend where to invest or pull back.
- Develop and execute a business-unit demand plan with Product and Sales, establish a fresh creative direction, and implement an AI-automated campaign workflow.
- Launch middle-of-funnel programs for prospects, customers, and at least one partner, and measure conversion lift.
- Deliver distinct marketing in the IBM i market backed by attributable pipeline against business-unit targets.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
