Senior Demand Generation Manager (USA)

Askable • Chicago, IL

20h • Onsite

About The Position

Askable is seeking a Senior Demand Generation Manager to scale its acquisition engine and drive qualified pipeline, with a primary focus on the US and UK markets. This is a hands-on, high-impact role where the individual will own acquisition strategy and execution across various channels including paid, content, social, webinars, and emerging channels. The role involves closely monitoring metrics tied to marketing activity and revenue, and collaborating with sales to ensure pipeline closure. This is the first dedicated demand generation hire, tasked with taking full ownership, refining existing strategies, and building systems for scalability. A key aspect of the role involves leveraging AI for campaign experiments, landing page optimization, workflow automation, and quality assurance. The position requires an understanding of demand generation within the context of enterprise sales cycles and higher Average Contract Values (ACVs).

Requirements

• 5+ years in B2B SaaS demand gen, with experience in enterprise or high-ACV sales cycles
• Hands-on expertise running paid campaigns on LinkedIn and Google
• Track record of using content (webinars, social, thought leadership) to drive pipeline, not just engagement
• Experience using AI to build and optimize landing pages and conversion paths
• AI-native operator. You build agents, automate workflows, and treat AI as a daily working tool
• Strong analytical skills. Comfortable in HubSpot, GA4, and spreadsheets, and you make decisions based on data
• Track record of improving funnel conversion, not just driving top-of-funnel volume
• Experience tying marketing activity to pipeline and revenue, with a tight working relationship with sales
• Understanding of AEO and how AI-powered search is changing demand capture
• Ability to work autonomously and move fast without waiting for permission
• Excellent communication skills and ability to collaborate across sales, marketing, and product

Nice To Haves

• Experience with dark social, community-led growth, or thought leadership programs
• Familiarity with ABM strategies for enterprise accounts
• Background in research, product, or UX-adjacent industries

Responsibilities

• Own acquisition strategy and execution across paid, content, social, webinars, and emerging channels
• Plan, launch, and optimize paid campaigns on LinkedIn, Google, and test channels
• Use content as a demand engine: turn webinars, social, and thought leadership into pipeline, not just impressions
• Build and execute our AEO strategy to capture AI-driven search traffic
• Drive funnel performance: demo-request volume, demo-to-meeting conversion, and pipeline efficiency
• Own conversion rate optimization across web, landing pages, and the Insight Streams waitlist. Use AI to ship and iterate landing pages fast
• Build AI agents and automations for campaign experimentation, creative and audience testing, and QA at scale
• Build and run the lifecycle program in HubSpot: nurture, lead scoring, and re-engagement
• Partner with Content and PMM to align campaigns with launches, narrative pillars, and ICP segments
• Work closely with sales to make sure opportunities move, deals close, and the feedback loop stays tight
• Analyze performance across the funnel and translate data into clear recommendations
• Optimize for ROI and pipeline efficiency, not vanity metrics

Benefits

• Competitive salary
• Relocation package available for the right candidate
• Opportunities for international travel to our US and UK offices
• Askable Days: a bonus paid day off every month (giving you a total of 7 weeks annual leave!)
• A half-decent, mostly healthy, and always delicious lunch, every day
• Free public transport to get you to and from the office

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 11-50 employees