Senior Demand Generation Manager

Egnyte•Mountain View, CA

5d•Hybrid

About The Position

Egnyte is seeking a Senior Demand Generation Manager to architect and execute comprehensive, end-to-end demand generation strategies. This role involves leading multi-channel campaigns, aligning them with pipeline requirements, and optimizing every touchpoint for engagement and conversion. The manager will serve as a central strategic hub, orchestrating initiatives across various marketing teams, and will be responsible for performance reporting, attribution, and real-time optimizations based on data-driven insights. Additionally, this role involves partnering with BDRs and SDRs, managing demand gen budgets, and spearheading the integration of AI-driven solutions for enhanced targeting and personalization.

Requirements

8-10 years of enterprise marketing experience in SaaS and Cloud industries
Demonstrable success in campaign strategy and management, demand generation, and pipeline contribution.
Bachelor’s degree in marketing, Business, Communications, or related field
Proven ability to develop integrated marketing and demand gen strategies that drive quality leads and pipeline growth
Strong analytical skills with ability to measure campaign performance and optimize for results
Experience in vertical marketing (Financial Services Industry (FSI) or Architecture, Engineering, Construction (AEC))
Outstanding communication and presentation skills
Ability to manage budgets and allocate resources strategically
Self-starter mentality with ability to drive initiatives and manage multiple workstreams simultaneously

Nice To Haves

Experience with account-based marketing (ABM) strategies
Knowledge of AI applications in marketing and campaign optimization
Experience with paid media strategy and optimization
Previous experience as a strategic connector across multiple marketing functions
Experience with marketing automation platforms, CRM systems (Salesforce), and analytics tools

Responsibilities

Architect comprehensive, end-to-end demand generation strategies that align multi-channel campaigns with pipeline requirements.
Lead the end-to-end lifecycle of campaigns—from initial brief and creative direction to execution, launch, and measurement.
Serve as the central strategic hub, orchestrating initiatives across field marketing, product marketing, content strategy, and web development teams.
Drive organizational alignment by establishing clear campaign objectives, defining creative direction, and setting measurable performance targets.
Own comprehensive, end-to-end campaign reporting and attribution.
Actively monitor funnel health to identify friction points and bottlenecks; execute real-time optimizations based on data-driven insights.
Rigorously analyze lead volume, quality, and velocity to consistently exceed quarterly pipeline targets while optimizing for ROI.
Partner with BDRs and SDRs to ensure they are enabled for effective lead qualification and Outreach sequences.
Maintain a continuous, bidirectional feedback loop to improve lead quality, resolve conversion bottlenecks, and ensure messaging alignment across the funnel.
Manage demand gen budgets with accountability for forecasting and resource allocation.
Spearhead the integration of AI-driven solutions to enhance advanced audience targeting, enable content personalization at scale, and drive more predictive performance analysis and forecasting.

Benefits

Competitive salaries and comprehensive benefits
Flexible hours and generous time off (RTO, Responsible Time Off)
Paid holidays and sick time
401(k) with company match
Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
Up to 12wks of paid Parental and 10wks Adoption Leave
Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
Gym, cell phone, and internet reimbursement
Free well-being apps such as Spring Health for Guardian, as well access to our Employee Assistance Program (EAP)
Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
Your own Egnyte account with lifetime access
HealthJoy – a benefits navigation app
One Medical virtual care