Senior Data Strategist
UnitedMasters
·
Posted:
August 23, 2023
·
Hybrid
About the position
We are seeking a Senior Data Strategist to join our well-established independent agency and thriving music business. As a Senior Data Strategist, you will be responsible for translating data into actionable insights for various departments across the agency. You will also play a key role in building deep audience understanding and presenting insights internally. The ideal candidate should have experience with social data tools, strong quantitative and research skills, and excellent communication abilities. Additionally, familiarity with the Latinx/Hispanic-American audience and experience in social media analytics and insights are preferred qualifications for this role.
Responsibilities
- Translate data into actionable insights for departments across the agency
- Present insights internally to other departments to build out deep audience understanding and bring the audience data to life
- Build a research approach to answer client and internal data requests by asking the right questions and understanding objectives
- Guide campaign measurement conversations, ensuring the tracking of the right metrics and use of appropriate tools
- Familiarity with social data tools
- Solid quantitative and research skills with proven data interpretation capabilities
- Excellent verbal and written communication skills, including the ability to prepare clear and concise client-ready documents
- Curiosity and passion for understanding what drives consumers and culture
- Data visualization experience (nice to have)
- Experience targeting/understanding the Latinx/Hispanic-American audience
- Proficient in social intelligence and/or media performance data
- 4.5 years of experience translating data into actionable insights
- Understanding of the marketing/advertising landscape and data's potential within
- Exposure and/or experience with advanced analytics concepts
- Ability to think creatively about data collection, manipulation, and application
- Collaboration with strategy, media, and/or creative teams
- Deep experience in social media analytics and insights
- Hands-on experience with quantitative and qualitative research methodologies
- Developing measurement plans and campaign learning agendas
- Innate curiosity in sociology, media behaviors, and audience insights
- Experience presenting findings to clients
Requirements
- Translate data into actionable insights for departments across the agency
- Present insights internally to other departments to build out deep audience understanding and bring the audience data to life
- Build a research approach to answer client and internal data requests
- Guide campaign measurement conversations and track the right metrics using appropriate tools
- Experience/familiarity with social data tools
- Solid quantitative and research skills with proven data interpretation capabilities
- Excellent verbal and written communication skills
- Curious mind and passion for understanding consumer behavior and culture
- Data visualization experience (nice to have)
- Latin-informed with concrete experience targeting/understanding the Latinx/Hispanic-American audience
- Proficient in social intelligence and/or media performance data
- 4.5 years of experience translating data into actionable insights
- Understanding of the marketing/advertising landscape and data's potential within
- Exposure and/or experience with advanced analytics concepts
- Ability to think creatively about data collection, manipulation, and application
- Track record collaborating with strategy, media, and/or creative teams
- Deep experience in social media analytics and insights
- Hands-on experience with quantitative and qualitative research methodologies
- Developing measurement plans and campaign learning agendas
- Innate curiosity in sociology, media behaviors, and audience insights
- Experience presenting findings to clients
Benefits
- Competitive salary range of $85,000 - $100,000
- Bonus opportunities
- Stock options
- 401(k) match
- Opportunity for growth and advancement within the company
- Collaboration with strategy, media, and creative teams
- Deep experience in social media analytics and insights
- Hands-on experience with quantitative and qualitative research methodologies
- Developing measurement plans and campaign learning agendas
- Innate curiosity in sociology, media behaviors, and audience insights
- Experience presenting findings to clients
- Opportunity to work with renowned brands such as Diageo, Ally, and ESPN
- Rapidly growing company with over 1.5 million artists on its platform
- Backed by reputable investors including Andreessen Horowitz, Apple, Alphabet (aka Google), and Disney
- Possibility of landing sync deals with major brands, providing additional income and exposure
- Location-based strategy for salary range