Senior Data Strategist

We are seeking a Senior Data Strategist to join UnitedMasters, a well-established independent agency and thriving music business. The ideal candidate will have experience translating data into actionable insights, solid quantitative and research skills, and excellent verbal and written communication skills. They will be responsible for guiding campaign measurement conversations, building out deep audience understanding, and presenting insights internally to other departments. The salary range for this position is $85,000 - $100,000.

• Translate data into actionable insights for departments across the agency
• Prepared to present insights internally to other departments to build out deep audience understanding and bring the audience data to life
• Ask the right questions and understand objectives to build a research approach to answer client and internal data requests
• Guide campaign measurement conversations, ensuring that we track the right metrics and use the appropriate tools

• Translate data into actionable insights for departments across the agency
• Prepared to present insights internally to other departments to build out deep audience understanding and bring the audience data to life
• Ask the right questions and understand objectives to build a research approach to answer client and internal data requests
• Guide campaign measurement conversations, ensuring that we track the right metrics and use the appropriate tools
• Experience/familiarity with social data tools (e.g., Brandwatch…)
• Solid quantitative and research skills and proven data interpretation capabilities
• Excellent verbal and written communication skills, and an ability to prepare clear and concise client-ready documents
• Have a curious mind and a passion for understanding what drives consumers & culture
• Latin-informed with concrete experience targeting/understanding the Latinx/Hispanic-American audience
• Proficient in social intelligence and/or media performance data
• 4.5 years of experience translating data into actionable insights
• Understanding of the marketing/advertising landscape and data’s potential within
• Exposure and/or experience with advanced analytics concepts
• The ability to think creatively about data collection, manipulation and application
• A track record collaborating with strategy, media and/or creative teams
• Deep experience in social media analytics and insights
• Hands on experience with quantitative and qualitative research methodologies
• Developing measurement plans and campaign learning agendas
• Innate curiosity in sociology, media behaviors and audience insights
• Experience presenting findings to clients