Senior Data Automation/Marketing Ops Lead (Digital Marketing)

Palo Alto Networks • Office - USA - CA - Headquarters, CA

6d • $144,200 - $233,200

About The Position

Palo Alto Networks is seeking a strategic Senior Data Automation/Marketing Ops Lead to design and oversee the global marketing technology stack and data platform ecosystem within the digital marketing team. The role is distinct from traditional IT functions and serves as a bridge between Marketing and IT, partnering with IT for technical execution.

Reporting to the Director of Marketing Data and Operations, the role will advance digital acquisition by integrating artificial intelligence, enabling end-to-end performance tracking, and optimizing operational workflows for scale and efficiency. The successful candidate will act as the primary technical architect for a technology foundation that supports global business growth.

Requirements

• Extensive progressive experience in MarTech, Marketing Operations, or Digital Marketing, with a proven track record of leading technical initiatives.
• Extensive experience designing and implementing scalable data infrastructure for real-time decisioning.
• Expert-level knowledge of technical integrations across the MarTech stack, including CDPs, CRMs such as Salesforce, and data warehouses such as Snowflake or BigQuery.
• Deep technical fluency in AI/ML, Generative AI, and predictive modeling for real-time data orchestration.
• Proven ability to translate business objectives into detailed technical requirements and user stories (PRDs), and to manage a development backlog with internal engineering teams.
• Strong understanding and practical application of global data privacy and compliance standards, including GDPR and CCPA.

Nice To Haves

• Exceptional program management skills and experience using agile methodologies to drive large-scale, complex cross-functional technical projects.
• Ability to lead at the intersection of business and technology, with a passion for marketing technology and the ability to distinguish marketing ecosystem needs from traditional IT infrastructure.
• Demonstrated success integrating and scaling Marketing Automation, CRM, Predictive Analytics, and Data Enrichment solutions.
• Strong cross-functional relationship-building skills, particularly in establishing effective program management processes between Marketing and IT.
• Experience leading an organization through rapid growth and acting as a change agent and transformation leader.
• Comfort with accountability and the ability to navigate ambiguity and competing priorities.

Responsibilities

• Serve as the principal marketing architect for the marketing technology stack and partner with IT to design and execute its end-to-end vision.
• Lead the MarTech council and serve as the marketing technical subject matter expert in evaluating proposed vendors and marketing use cases.
• Act as the technical interface between Marketing and IT, ensuring solution design and implementation and communicating MarTech requirements to Engineering and IT stakeholders.
• Guide the design and development of an integrated MarTech ecosystem with IT to enable real-time omnichannel journey orchestration and agentic automation.
• Provide technical leadership and oversight for compliant, efficient Customer Data Platform development and implementation.
• Promote best practices for real-time data processing, modeling, and AI deployment, replacing manual processes with intelligent workflows.
• Design, document, and implement scalable operational processes, including SLAs and governance, to improve workflow efficiency, productivity, and quality across global digital operations.
• Enforce data quality, governance, and operational excellence across acquisition processes, including data pipelines and tag management, with a zero-error mentality.

Benefits

• Compensation may include restricted stock units and a bonus.
• Employee benefits are referenced by the employer, but specific benefits are not listed in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed