Digital Marketing Automation Manager
About The Position
John Hancock is seeking a Digital Marketing Automation Manager to advance its marketing automation, personalization, and customer engagement capabilities through strategic planning, technical expertise, and operational excellence. Reporting to the Director of Digital Marketing Strategy, this role is a subject matter expert in Adobe Marketo and marketing automation, partnering across the organization to design scalable customer journeys, support personalization initiatives, and optimize marketing operations. The position translates business objectives into automation solutions that improve customer experiences, drive measurable outcomes, and enhance marketing technology capabilities. The role helps develop digital marketing capabilities through scalable automation, expanded personalization, and operational excellence while ensuring the marketing technology ecosystem meets evolving business needs. It is a strategic partner in translating marketing strategy into execution and delivering relevant, measurable customer experiences. The position is based in a hybrid working arrangement. The referenced salary range is $92,475 to $160,290 USD, with potential incentive compensation tied to business and individual performance. Eligible employees may receive customizable health, dental, mental health, vision, disability, life and AD&D, adoption/surrogacy, wellness, employee/family assistance, retirement savings, employer-matched global share ownership, financial education, paid time off, and statutory leave benefits.
Requirements
- 5–10 years of experience in marketing automation, marketing operations, customer lifecycle marketing, CRM marketing, or related digital marketing disciplines.
- Deep expertise administering and architecting solutions within Adobe Marketo, including complex automation, segmentation, lead and audience management, triggered communications, and personalization.
- Demonstrated experience developing marketing automation strategies that support business growth, customer engagement, and operational scalability.
- Strong understanding of customer journey orchestration, lifecycle marketing, personalization, and data-driven experience design.
- Experience partnering across Marketing, Analytics, Technology, and business teams to lead complex initiatives in matrixed environments.
- Strong analytical and problem-solving skills, including experience using performance insights to influence strategy and decision-making.
- Experience managing integrations between marketing automation platforms, CRM systems, customer data platforms, and related MarTech solutions.
- Exceptional communication, stakeholder management, and consulting skills, with the ability to influence senior leaders and drive alignment.
Nice To Haves
- Experience with or exposure to Adobe Experience Cloud technologies, including Adobe Customer Data Platform (CDP), Adobe Experience Platform (AEP), Adobe Analytics, or Adobe Target.
- Experience with Salesforce, customer data platforms, or enterprise marketing technology ecosystems.
- Adobe Marketo Engage Certification and other relevant Adobe certifications.
- Experience establishing platform governance frameworks, operating models, or centers of excellence for marketing technology.
- Familiarity with AI-driven marketing capabilities, customer decisioning platforms, and advanced personalization strategies.
- Working knowledge of APIs, HTML, CSS, Velocity Scripting, or related technical concepts.
- Experience within financial services, insurance, healthcare, or other highly regulated industries.
Responsibilities
- Help shape and evolve marketing automation, personalization, and customer engagement capabilities by identifying opportunities to improve marketing effectiveness, operational efficiency, and customer experience through automation, process optimization, and emerging technologies.
- Advise cross-functional stakeholders and translate business objectives and customer needs into scalable automation solutions, customer journeys, and marketing technology capabilities.
- Evaluate emerging MarTech trends, recommend best practices, and support automation roadmaps, standards, and future-state capabilities.
- Serve as an enterprise subject matter expert for Adobe Marketo, providing leadership on platform architecture, governance, configuration standards, integrations, and best practices.
- Define and maintain marketing automation operating models, data requirements, campaign frameworks, quality standards, and governance processes that support scale while managing risk.
- Partner with Technology and MarTech teams to influence platform strategy and integration across Adobe Experience Platform (CDP), Salesforce, analytics platforms, and future customer engagement technologies.
- Lead the design and enablement of customer journeys, lifecycle programs, and personalization initiatives across acquisition, onboarding, engagement, retention, and advocacy.
- Establish frameworks for audience segmentation, behavioral targeting, decisioning, and dynamic content activation across channels.
- Design and oversee complex, high-impact automation programs requiring advanced technical expertise and cross-functional coordination.
- Partner with Analytics and business stakeholders to define measurement approaches, testing strategies, and reporting frameworks that connect marketing activity to engagement, conversion, customer value, and business outcomes.
- Promote operational excellence through governance of data quality, privacy, compliance, quality assurance, documentation, and marketing automation best practices.
- Support scalable communication planning and email calendar management processes.
Benefits
- Health insurance coverage
- Dental insurance
- Mental health benefits
- Vision insurance
- Short- and long-term disability insurance
- Life and AD&D insurance coverage
- Adoption and surrogacy benefits
- Wellness benefits
- Employee and family assistance plans
- Retirement savings plans, including pension and 401(k) savings plans
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid time off, including up to 11 U.S. paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time annually
- Statutory leaves of absence
- Incentive compensation tied to business and individual performance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
