Digital Marketing Automation Manager

Manulife • Boston, MA

2d • $92,475 - $160,290 • Hybrid

About The Position

John Hancock is seeking a Digital Marketing Automation Manager to advance its marketing automation, personalization, and customer engagement capabilities. This role, reporting to the Director of Digital Marketing Strategy, serves as a subject matter expert in Adobe Marketo and marketing automation. The manager will partner across the organization to design scalable customer journeys, support personalization initiatives, and optimize marketing operations. The position combines strategic planning with hands-on expertise, translating business objectives into automation solutions to improve customer experiences, drive measurable outcomes, and enhance marketing technology capabilities. This role is ideal for individuals who enjoy solving complex business challenges, influencing stakeholders, and maximizing the value of automation, data, and personalization across the customer experience. The role is critical for advancing John Hancock's digital marketing capabilities through scalable automation, expanded personalization, and operational excellence, ensuring the marketing technology ecosystem meets evolving business needs.

Requirements

• 5-10 years of experience in marketing automation, marketing operations, customer lifecycle marketing, CRM marketing, or related digital marketing disciplines.
• Deep expertise administering and architecting solutions within Adobe Marketo, including complex automation, segmentation, lead and audience management, triggered communications, and personalization.
• Demonstrated experience developing marketing automation strategies that support business growth, customer engagement, and operational scalability.
• Strong understanding of customer journey orchestration, lifecycle marketing, personalization, and data-driven experience design.
• Experience partnering across Marketing, Analytics, Technology, and business teams to lead complex initiatives in matrixed environments.
• Strong analytical and problem-solving skills with experience using performance insights to influence strategy and decision-making.
• Experience managing integrations between marketing automation platforms, CRM systems, customer data platforms, and related MarTech solutions.
• Exceptional communication, stakeholder management, and consulting skills, with the ability to influence senior leaders and drive alignment.

Nice To Haves

• Experience working with or exposure to Adobe Experience Cloud technologies, including Adobe Customer Data Platform (CDP), Adobe Experience Platform (AEP), Adobe Analytics, or Adobe Target a plus.
• Experience with Salesforce, Customer Data Platforms, or enterprise marketing technology ecosystems.
• Adobe Marketo Engage Certification and other relevant Adobe certifications.
• Experience establishing platform governance frameworks, operating models, or centers of excellence for marketing technology.
• Familiarity with AI-driven marketing capabilities, customer decisioning platforms, and advanced personalization strategies.
• Working knowledge of APIs, HTML, CSS, Velocity Scripting, or related technical concepts.
• Experience within financial services, insurance, healthcare, or other highly regulated industries.

Responsibilities

• Help shape and evolve marketing automation, personalization, and customer engagement capabilities by identifying opportunities to improve marketing effectiveness, operational efficiency, and customer experience through automation, process optimization, and emerging technologies.
• Serve as a strategic advisor to cross-functional stakeholders, helping translate business objectives and customer needs into scalable automation solutions, customer journeys, and marketing technology capabilities.
• Promote innovation and continuous improvement by evaluating emerging MarTech trends, recommending best practices, and supporting the development of automation roadmaps, standards, and future-state capabilities.
• Serve as an enterprise SME for Adobe Marketo, providing leadership on platform architecture, governance, configuration standards, integrations, and best practices.
• Define and maintain marketing automation operating models, data requirements, campaign frameworks, quality standards, and governance processes that support scale while managing risk.
• Partner with Technology and MarTech teams to influence platform strategy and integration across Adobe Experience Platform (CDP), Salesforce, analytics platforms, and future customer engagement technologies.
• Lead the design and enablement of sophisticated customer journeys, lifecycle programs, and personalization initiatives spanning acquisition, onboarding, engagement, retention, and advocacy experiences.
• Establish frameworks for audience segmentation, behavioral targeting, decisioning, and dynamic content activation across channels.
• Design and oversee the implementation of complex, high-impact automation programs that require advanced technical expertise and cross-functional coordination.
• Partner with Analytics and business stakeholders to define measurement approaches, testing strategies, and reporting frameworks that connect marketing activity to engagement, conversion, customer value, and business outcomes.
• Promote operational excellence through strong governance, including data quality, privacy, compliance, QA, documentation, and marketing automation best practices, while supporting scalable communication planning and email calendar management processes.

Benefits

• health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
• up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year.
• full range of statutory leaves of absence.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed