Senior Customer Marketing Specialist
About The Position
As a Senior Customer Lifecycle Marketing Specialist at Lytx, you will drive renewals and advocacy within the customer base. You will develop and execute campaigns that engage customers throughout their lifecycle, including company updates, product adoption, customer loyalty, and advocacy. In partnership with Sales, Customer Success, and clients, you will deepen relationships and deliver measurable impact on revenue and retention. The role includes developing customer marketing programs across the lifecycle, supporting customer-facing events and Lytx’s annual conference, and owning and optimizing an advocacy program. You will monitor campaign performance and improve results through analysis, experimentation, feedback, and iteration. The expected hiring salary is $92,000–$116,000. The position is also eligible for an incentive compensation plan. Lytx describes its mission as protecting a world in motion through technology and partnerships that help keep people safe on the road.
Requirements
- At least 5 years of B2B marketing experience.
- At least 2 years in customer marketing, lifecycle marketing, or advocacy roles.
- Experience partnering directly with sales and customer teams, with a strong understanding of how marketing supports sales priorities at each segment.
- Proven track record building and executing customer advocacy, reference programs, or growth campaigns.
- Hands-on experience designing programs that support customer retention, product adoption, and account expansion.
- Proficiency with marketing technologies such as 6sense, Marketo, and Salesforce.
Nice To Haves
- SaaS experience is strongly preferred.
Responsibilities
- Develop an understanding of client goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx’s strategy.
- Design and execute customer marketing campaigns and programs supporting product adoption, advocacy, retention, and deal acceleration throughout the customer lifecycle.
- Partner with Sales, Customer Success, Strategic Accounts, Training, RevOps, and other marketing teams to align marketing efforts with organizational priorities and revenue goals.
- Partner with the events team to plan and execute customer-facing events, including client conferences, Customer Advisory Boards, and customer roundtables.
- Support planning and execution of Lytx’s annual conference, including venue, agenda and speaker management, budget, registration, sponsorships, and on-site production.
- Own and optimize an advocacy program that supports customer retention, new growth, and market insight through elements such as an executive-level advisory board, advocate engagement, and acts of advocacy.
- Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet pipeline and retention goals.
- Contribute to continuous improvement and accountability through experimentation, feedback, and iteration.
Benefits
- Medical, dental, and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
- Incentive compensation plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
