Senior Customer Growth Manager

Microsoft•Redmond, WA

About The Position

The Marketing Experience team drives revenue and product usage through creative audience engagement and impactful marketing experiences. It partners with Sales and Product teams to align marketing initiatives with business outcomes, uses AI and automation to streamline operations, and combines data across channels to understand customer journeys and improve marketing effectiveness. The Senior Customer Growth Manager leads the strategy and execution of data-driven customer growth campaigns designed to deliver measurable business impact. The role partners with the Customer Solution Area to identify target audiences, develop messaging for key use cases, and select engagement channels. In collaboration with Analytics teams, the manager refines targeting, defines success metrics, and builds frameworks to measure performance, optimize outreach, and scale successful strategies. The position combines creativity, strategic thinking, and operational excellence to accelerate product adoption, improve customer engagement, and drive customer value.

Requirements

  • Bachelor's degree in Business, Marketing, Communications, Economics, Public Relations, or a related field and 3+ years of experience in integrated marketing, event management, marketing strategy, business planning, marketing operations, or related work; or equivalent experience.
  • Ability to collaborate with Product Marketing, Data Analytics, and Data Science teams.
  • Demonstrated ability to communicate effectively with executive leadership.
  • Experience using reporting tools and platforms.
  • Innovative mindset focused on continuous improvement.

Nice To Haves

  • Master's degree in Business, Marketing, Communications, Economics, Public Relations, or a related field and 2+ years of relevant experience; or a bachelor's degree in one of those fields and 5+ years of relevant experience; or equivalent experience.
  • Experience in Growth Marketing, Digital Marketing, or Product Management.

Responsibilities

  • Collaborate with stakeholders to improve time to market for customer growth campaigns.
  • Coordinate with Analytics, Data Science, Operations, and Product Marketing teams to prioritize growth campaigns, define targeting strategies, and establish success metrics.
  • Manage shifting priorities and competing requests while influencing stakeholders to adapt execution strategies to the urgency and needs of each initiative.
  • Translate growth campaign analyses into clear, actionable recommendations for senior leadership.
  • Establish stakeholder feedback loops and develop processes for campaign planning and reporting.
  • Use AI to improve the production, delivery, and optimization of customer growth campaigns, enabling smarter targeting, faster execution, and deeper insights at scale.
  • Establish experimentation processes and collaborate with Data Science teams to identify growth opportunities.
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