Senior Creative Strategist, Growth

Jerry.ai•New York, NY

7d•$130,000 - $160,000•Remote

About The Position

Jerry is seeking a Senior Creative Strategist with strong performance instincts, elevated visual taste, and an interest in how AI and new media are reshaping creative production. The role owns the creative lifecycle—from concepting and production through iteration and delivery—for measurable advertising across TikTok, Meta, YouTube, CTV, and emerging channels. It combines hands-on production with creative direction and agency management, while helping raise the quality of Jerry’s brand and building a scalable creative system informed by craft, data, AI, and media strategy. The strategist will help establish Jerry’s brand foundation and develop creative that builds both performance and brand equity. The work calls for someone who can make advertising for practical car-ownership topics engaging and trustworthy, translate performance signals into creative direction, and use AI tools to accelerate production and explore new possibilities. Jerry supports remote work for most roles and also has offices in Palo Alto, New York City, Chicago, and Toronto. The company can hire only full-time salaried employees residing in the listed U.S. states or Ontario, or full-time hourly employees residing in the listed U.S. states.

Requirements

At least 5 years of experience in performance-driven creative production, ideally at a performance media agency and/or an in-house growth creative team at a DTC or app-based company.
A proven track record producing or directing high-performing creative for paid channels such as Meta, TikTok, YouTube, and CTV.
Strong performance creative instincts, including understanding hooks, pacing, calls to action, and what captures attention; ability to concept ads that convert.
Elevated visual taste and an eye for design, composition, and brand quality.
Fluency in video editing and ability to cut and iterate ads quickly while maintaining a premium look.
Collaborative, entrepreneurial approach and comfort working across creative, media, and analytics teams in a fast-paced environment.
Active use of generative AI tools to accelerate production, expand creative range, or improve output quality.

Nice To Haves

Experience in both a performance media agency and a brand or design agency, with exposure to brand-level creative craft.

Responsibilities

Concept and produce performance creative from ideation and scripting through editing and delivery across paid social, CTV, and emerging channels.
Improve visual quality, pacing, and storytelling while keeping creative performance-driven and aligned with Jerry’s brand.
Monitor platform trends, formats, and cultural shifts to keep creative fresh, relevant, and effective.
Develop performance-based hooks, angles, and creative frameworks.
Translate performance data into creative direction in partnership with media and growth teams.
Manage agency and production partners by writing briefs, providing creative direction, and quality-checking their work.
Edit, iterate, and polish video ads directly using editing tools.
Use AI tools for ideation, scripting, editing, asset generation, and other production workflows.