Senior Creative Strategist (Performance Marketing)

Expedia•West Hollywood, CA

81d•Onsite

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. We are seeking a Senior Creative Strategist (Performance) to lead the development of performance creative assets across channels including paid social, display, programmatic, and app store optimization (ASO). This role combines creative excellence with strategic thinking, ensuring our campaigns not only look exceptional but also deliver measurable business results. As a key bridge between Integrated Marketing, Growth marketing, and Creative teams, you will translate business objectives into briefs, assets, and campaigns that perform. With a strong creative background, in-house experience, and the ability to manage agencies and internal designers, you’ll bring structure, collaboration, and innovation to how we approach performance creative strategy. Above all, you’ll have a strong orientation toward driving measurable outcomes, including iROAS (incremental Return on Ad Spend).

Requirements

8+ years of experience in creative development, with at least 3+ years focused on performance marketing assets.
Strong design or creative background with a portfolio demonstrating familiarity with channel-specific best practices across Meta, TikTok, Google Display, DV360, App Store/Google Play, and emerging platforms.
Proven in-house experience collaborating with cross-functional marketing teams and managing creative production, with expertise in writing creative briefs and managing external agencies or production partners.
Stellar organization, project management, and attention to detail; able to manage multiple projects in fast-paced environments.
Strong understanding of creative effectiveness principles — what drives click-through and conversion across digital platforms—with orientation toward driving measurable business performance, with demonstrated impact on iROAS.
Excellent communication, presentation, and cross-functional collaboration skills.
Proficiency in design and production tools (Adobe Creative Suite, Figma, After Effects, etc.) with an understanding of emerging formats.

Nice To Haves

Familiarity with using AI for creative ideation and production.

Responsibilities

Lead creative strategy for paid performance channels (e.g., Meta, YouTube, TikTok, Pinterest, Display, and Paid Search).
Translate business objectives and performance insights into actionable creative briefs that set agencies, designers, creators, and production partners up for success.
Ensure creative aligns with brand identity while meeting channel best practice performance requirements.
Present creative strategy recommendations and performance insights to cross-functional partners and leadership.
Collaborate with in-house designers, copywriters, and external agencies to bring ideas to life, ensuring creative excellence and performance alignment.
Oversee the end-to-end production of creative assets (static, motion, video, creator/UGC, app store visuals).
Maintain creative asset libraries, ensuring efficient versioning, localization, and testing processes.
Stay on top of platform best practices, emerging ad formats, and creative trends, applying these insights to evolve our performance playbook.
Partner with Growth, platforms, and Integrated Marketing teams to analyze performance data and translate learnings into actionable creative improvements and scaling strategies.
Implement and manage structured creative testing frameworks (A/B, multivariate).
Continuously refine messaging, visuals, and formats to maximize campaign efficiency and effectiveness.
Focus on business impact metrics such as iROAS, conversion rate, and CPA, ensuring creative work directly contributes to growth and marketing goals.
Partner closely with Integrated Marketing, Growth, Brand Studio and partner teams to ensure creative consistency and alignment across touchpoints.
Act as the creative lead and point of contact for agency and production partners.
Collaborate and build strong relationships with internal and external partners and stakeholders, including platforms.