Senior Creative Strategist

Humana
$86,300 - $118,700Hybrid

About The Position

Humana is evolving its marketing organization to better acquire and engage members through data-driven, technology-enabled, and personalized communications. We are seeking a Senior Creative Strategist to join the team in The Hive. The Hive is the in-house agency for Humana Inc. We are a creative collective built exclusively to support the business and the brand. Our core purpose is to create meaning, influence choice, and motivate change through brand expression. As part of the Account team within Marketing’s Creative and Content organization, the Senior Creative Strategist plays a pivotal role in advancing enterprise creative excellence and driving business value through integrated marketing campaigns. This role leads content and creative strategy across brand systems, translating business objectives and audience insights into compelling campaign strategies that deliver measurable results.

Requirements

  • Bachelor’s degree or higher in Marketing, Communications, Advertising or related field
  • 2+ years of advertising or internal agency experience
  • Demonstrated ability to generate solutions with measurable results
  • Experience working in collaborative, hybrid or remote team environments
  • Capable of presenting to senior leadership and influencing decision makers
  • Proven experience working in fast-paced, cross-functional and highly matrixed environments
  • Demonstrated ability to lead enterprise brand development and launches while ensuring consistency, scalability and optimization

Nice To Haves

  • Master's Degree
  • Familiarity with Agile workflows and team structures
  • Experience with collaboration and diagramming tools (e.g., Lucid)

Responsibilities

  • Lead the development and execution of creative and content strategies for a diverse brand portfolio, including acquisition and engagement marketing initiatives across all media channels
  • Foster strong, cross-functional partnerships with internal agency teams, marketing colleagues, and external agencies
  • Oversee customer-centric campaign strategies and guide conceptual milestones
  • Utilize performance marketing expertise and research insights to deliver impactful creative solutions
  • Leverage business, industry, and competitive knowledge to generate innovative ideas supporting strategic business and marketing growth
  • Ensure all work aligns with brand and business strategies, maintaining quality and integrity in execution
  • Collaborate consistently with team members throughout the work process to deliver creative solutions that are on strategy, on time, and within budget
  • Ensure work aligns with brand and campaign strategy, client objective and help maintain consistency across campaigns, channels and audience touchpoints
  • Use your skills to make an impact

Benefits

  • Health benefits effective day one
  • Paid time off, holidays, volunteer time, and jury duty pay
  • 401(k) retirement savings plan with employer match
  • Tuition assistance and scholarships for eligible dependents
  • Parental and caregiver leave
  • Employee charity matching program
  • Network Resource Groups (NRGs)
  • Robust career development opportunities, including leadership programs and mentorship
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