Creative Strategist

Hurrdat•Omaha, NE

2d•Hybrid

About The Position

As a Creative Strategist, you will be the linchpin in developing scalable ad campaigns. By marrying data-driven insights with creative storytelling, you will focus on crafting strategies that deeply resonate with target audiences and drive measurable results. This position report directly to the Paid Acquisition Manager.

Requirements

Strong understanding of consumer psychology, identity marketing, and advanced advertising techniques, including reinforcing desire and overcoming objections.
Expertise in crafting hooks, scripting videos, and creating visuals aligned with audience desires and product benefits.
Proficiency in ad platforms, social media management, and analytics tools, focusing on campaign performance optimization.
Proven ability to develop and execute successful social media ad campaigns across platforms, adhering to best practices and ad format guidelines.
Exceptional creative thinking, problem-solving, and attention to detail.
Excellent communication and presentation skills, with the ability to collaborate across teams and articulate creative strategies to clients.
Ability to thrive in fast-paced, deadline-driven environments while staying ahead of industry trends.
Bachelor's degree in Marketing, Advertising, Communications, or a related field.
1-3 years of experience in creative strategy or a similar role within an advertising agency or digital marketing environment.
Candidates will be required to pass a pre-employment background check.

Responsibilities

Market Research: Dive deep into direct and indirect competitors, audience pain points, and emerging trends to identify unique campaign opportunities. Regularly revisit research to refine strategies.
Positioning and Differentiation: Use research to craft compelling product positioning, whether through superior product benefits, identity marketing, or introducing new mechanisms to the market.
Hook Development: Write and test engaging hooks that stop audiences from scrolling, capturing their attention with relevance, curiosity, and implied benefits.
Campaign Execution: Collaborate with media buyers, account managers, and content teams to bring creative concepts to life and ensure seamless integration across channels like Facebook, Instagram, TikTok, X, and LinkedIn.
Performance Optimization: Partner with analytics teams to evaluate campaign outcomes, iterate on strategies, and identify new opportunities for scaling successful creatives.
Visual Storytelling: Incorporate research findings to craft visually captivating ads, whether photos or videos, that effectively communicate the product’s benefits or solve the consumer's problem.
Continual Testing: Implement a process of iterative testing, leveraging learnings from previous campaigns to optimize performance and scalability.
Client Presentations: Articulate creative decisions, strategies, and performance outcomes in client meetings