Creative Strategist

Open Influence•New York, NY

About The Position

Our team of creator marketing experts is growing, and we’re looking for people who not only understand the social media landscape but live and breathe on the cutting edge of it. We’re also looking for a Creative Strategist who is genuinely excited by AI and its rapidly evolving role in shaping creativity. This includes a curiosity for and hands-on interest in tools like Claude and an understanding of how AI can supercharge ideation, streamline workflows, and unlock new forms of creative strategy today and in the future. Open Influence is a global, award-winning creator marketing company, providing premium, end-to-end creator marketing solutions. Since 2013, we have been pioneering the creator economy, executing social-first strategies for over 1,500 top brands. As a platform-agnostic and talent-agnostic partner, we connect brands with the right creators, on the right channels, to drive measurable impact and business growth. The company’s proprietary platform boasts the industry’s largest collection of influencer data and leverages machine learning and image recognition to analyze more than 500 million pieces of content. Additionally, OI’s suite of workflow management tools makes it easy to track progress and manage communication. Success in this role requires a creative “free-range” mindset, paired with immaculate project management skills and attention to the finer details. We combine our passion for culture with an infectious commitment to driving meaningful results for our clients. Our approach is: work smarter, play better.

Requirements

2 - 5 years of experience in creative strategy, creator marketing, social media, or other related creative fields
Proven experience in experiential marketing and production
Strong background in graphic design
Expertise in leading creator-related concepts and strategies
Understanding of the social media, brand, and influencer marketing space
Excellent creative presentation deck-building skills
Graphic design skills, including experience with Photoshop, Illustrator, and Canva
Excellent written and verbal communication skills. You are a creative and strategic thinker able to connect our client’s goals through a logical approach. You can take a complex concept and present it in a way that is easy to understand.
Familiarity with the RFP process, analyzing briefs, the problems brands are trying to solve, and how to deliver an effective response
Ability to process data and identify relative trends
Curiosity and enthusiasm for AI-driven creativity, with a willingness to experiment with tools and integrate them into the creative process
Dynamic and resourceful, with the ability to prioritize and be held accountable for multiple projects with fast turnarounds
Excellent time management skills
Deep understanding of the creator space, branded content, and the social/digital advertising landscape
Comfortable navigating the nuances of working with a diverse portfolio of clients including but not limited to Automotive, TV/Film, Lifestyle, Fashion & Beauty, CPG, and Gaming
Proficiency in Google Slides, Powerpoint, and/or Keynote

Nice To Haves

Bonus: Experience creating content!

Responsibilities

Work with the Creative Team to develop detailed, multi-platform creator marketing campaign strategies for multiple client verticals
Distill client briefs, conduct research, and analysis to develop strategic concepts and plans that address client needs
Leverage emerging AI tools (e.g., Claude and others) to enhance ideation, streamline workflows, and unlock new forms of creative expression
Contribute insights that provide strategic context and elevate the Creative Team’s work
Continue to develop and maintain a strong understanding of the main social media platforms and the latest social/creator-related trends
Create impactful presentations and reports that clearly articulate the key aspects of the strategic plan
Design high-quality, on-brand assets for internal and external use
Clearly communicate and defend the rationale behind the recommended strategy
Efficiently manage a high volume of work from start to finish