Creative Strategist

Meta•Miami, FL

1d•$73,008 - $114,000

About The Position

In this role, you will apply AI-driven approaches to transform how we develop marketing strategies. As a Creative Strategist, you'll have the opportunity to harness the power of AI to transform the way we approach marketing. From tapping into insights through Large Language Models (LLMs) to ideating with tools like Meta AI, and producing content that resonates with our audience, AI is reshaping how marketing content is developed and delivered. We're not just building campaigns, we're building systems of ideas that can feed our auction and maximize our discovery engine. This means we can make the most out of our complex platform ecosystem and deliver results that truly drive business growth. As a member of our team, you'll be part of an experienced group of creatives who leverage AI to develop innovative marketing approaches. You'll have the opportunity to work on high-profile campaigns for some of the world's most exciting brands, and to develop strategies that drive engagement, build brand awareness, and ultimately, drive business results. If you are interested in applying creativity and technology together to solve marketing challenges, we encourage you to apply.

Requirements

2+ years of creative experience in large scale/complex creative organizations or nontraditional advertising partners in AI/Messaging/Gaming/AR, or related fields
Creative fluency across Meta's suite of ad products from Reels, Feed, Messaging
Hands on experience building persuasive presentations, mockups and videos

Nice To Haves

Experience applying AI tools (e.g., generative AI, large language models) to content creation or marketing workflows
Consultancy background
Data Science experience/knowledge
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Responsibilities

Set creative strategy and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta
Build relationships and influence with client teams across sales, creative, and agency - that positions Meta for success with large scale companies
Build creative solutions that inspire, influence and drive client action
Operationalize creative data, metrics and insights approach that identifies the right creative challenges and blockers, tracks progress, and delivers long term sustainable progress
Coordinate and align multiple internal cross-functional partnerships that navigate different goals and enable collaborative success
Identify client’s creative challenges and developing, deploying and scaling effective ideas and solutions