Senior Coordinator, Campaigns

United States Soccer Federation 1•Atlanta, GA

About The Position

The Senior Coordinator, Campaigns owns the fiscal-year campaign calendar and manages campaign production from brief through delivery. Reporting to the Director, Annual Fund, this project management role ensures that appeals, stewardship communications, and informational campaigns are scheduled, produced, approved, accurately coded, and released on time. The calendar is maintained continuously and coordinated with teams that plan against it. The position also manages story intake from programs across the Federation, maintaining an impact-story library with rights, release, and usage status documented. The coordinator oversees campaign briefs, quality control, agency and vendor schedules, campaign setup and coding, and cross-functional coordination. The role supports the broader goals of the Advancement department and may include other duties as assigned.

Requirements

Bachelor's degree required.
At least 3 years of project management or campaign production experience in nonprofit fundraising, direct response marketing, agency account management, or a related field.
Demonstrated experience managing multichannel campaign production from brief through delivery across direct mail, email, and digital.
Experience building and maintaining a production calendar across concurrent campaigns and competing stakeholders.
Working knowledge of direct mail production, including backward planning from in-home dates, proofing cycles, data and list processes, and postal timelines.
Experience coordinating agency or vendor deliverables against a schedule and escalating slipped dates before they affect a drop.
Meticulous attention to detail, particularly in proofing, quality control, and version control.
Strong organizational and communication skills, including the ability to hold peers and partners to deadlines without direct authority.
Comfort documenting processes and building systems where none exist.
Proficient experience with Microsoft Word, PowerPoint, Excel, and Outlook.
Ability to work in fast-paced and demanding environments.
Ability to connect micro-level details to the macro-level vision and mission.
Ability to work evenings and weekends and travel as needed.

Nice To Haves

General knowledge of soccer.
Experience with Salesforce, marketing automation platforms, email marketing systems, or comparable CRM and digital marketing technologies.
Experience with source coding, campaign attribution, or marketing operations.

Responsibilities

Own and maintain the fiscal-year campaign calendar covering appeals, stewardship touches, and informational moments, and confirm dates with Fan Experience, Membership, and Stewardship before committing them.
Manage campaign production from brief to release across direct mail, email, and paid digital, including creative routing, internal and legal approvals, proofs, data pulls, list and seed delivery, and drop dates.
Maintain campaign briefs as the source of truth for audience, offer, ask string, timing, and creative direction, with audiences defined before work begins.
Conduct pre-release quality control, including proofing, link and donation-path testing, personalization, and suppression verification; maintain version control and an archive of campaign records.
Coordinate agency production schedules and print, lettershop, data, and fulfillment vendors; manage timelines, postal drop windows, and delivery confirmation, escalating schedule risks before they affect a drop.
Build and manage standing story intake across Federation programs, maintaining an impact-story library with rights, release, and usage status attached to each item.
Issue campaign IDs, source codes, and coded URLs according to the U.S. Soccer source coding standard for every campaign touch, both internal and agency-managed.
Set up campaigns in Salesforce and the email platform, including audience selections, tracking, and reporting records.
Partner with Advancement Services on data pulls, segmentation delivery, suppression, and gift-processing timelines.
Coordinate with Marketing & Communications, Fan Experience, Digital, and Product on channel access, calendar position, and brand approvals.
Support the overall goals of the Advancement department and perform other duties as assigned.