Senior Art Director - Campaigns

Plaid•San Francisco, CA
•$166,800 - $229,800

About The Position

Plaid is seeking a Senior Art Director to join its creative team and shape the execution of brand awareness campaigns. The role suits a design generalist who can concept and execute across multiple mediums, including campaign development, social, and video storyboards, and bring big ideas to life with consistent, creative, high-quality design. The position reports to the Creative Lead - Campaigns. The Senior Art Director will lead visual concepts for omnichannel campaigns and create end-to-end marketing collateral across digital, video, social, email, and print. The role includes collaboration with content design, copywriting, motion design, editing, and cross-functional teams, as well as providing creative leadership and feedback across the broader design team.

Requirements

  • At least 8 years of experience in design or art direction.
  • A portfolio showcasing 360-degree brand campaigns spanning video, social, and digital.
  • Proficiency in Figma, Adobe Creative Suite, and AI tools.
  • Advanced understanding of photography and videography, with mandatory on-set experience.
  • Experience working with cross-functional teams and understanding video workflows, including pre-production, storyboarding, and shot lists.
  • Ability to drive projects end-to-end, give and receive feedback internally and with external agencies, work transparently, and deliver under tight timelines.
  • Strong collaboration, impeccable taste, strategic thinking, strong presentation skills, and ability to work autonomously.

Nice To Haves

  • Experience with print and out-of-home campaigns.
  • Animation skills.
  • Illustration skills.

Responsibilities

  • Own the art direction and visual concept of omnichannel campaigns across digital, video, and social.
  • Work with content designers and copywriters to iterate on ideas and bring them to life.
  • Collaborate with cross-functional teams and stakeholders to align on creative strategy, timelines, and production plans.
  • Work with motion designers and editors on storyboards, motion graphics, and polished video content.
  • Design end-to-end marketing collateral, including ads, social assets, email, and print.
  • Provide creative leadership and feedback across the broader design team, supporting brand consistency and high design standards.
  • Communicate progress clearly and regularly, providing creative rationale and a strong strategic point of view.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
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