Senior Art Director

Carl Friedrik

8d•Hybrid

About The Position

Carl Friedrik is a travel and leather goods brand that challenges traditional luxury, creating timeless products for modern professionals and selling directly to consumers. The Senior Art Director will shape the brand’s visual identity across campaigns and eCommerce, guiding work from concept through production to final delivery. The role works closely with the Creative Director and Senior Brand Designer and is hands-on, with responsibility for photo and video production as well as production logistics. The position includes end-to-end production of small-to-midsize shoots and coordination with agencies or freelancers for larger seasonal campaigns. The Senior Art Director will oversee eCommerce imagery, manage retouchers, run multiple projects within deadlines and budgets, use AI tools to support project workflows, and build a network of creative production partners. The role calls for a culturally informed point of view so the brand’s imagery feels relevant as well as polished.

Requirements

At least 6 years of experience as an Art Director specializing in hands-on photo and video production, ideally in fashion or lifestyle.
A portfolio demonstrating excellent taste and culturally relevant work across campaigns and eCommerce or packshots.
Proven experience producing photo and video projects, including budgets and vendor management.
High proficiency with AI tools for project management and day-to-day workflows.
Expertise in Figma and Adobe Creative Suite.
Strong post-production knowledge, including retouching direction and photo or video editing.
Exceptional organization, composure under tight timelines, and comfort owning workload and decisions.
A collaborative, low-ego working style, with the ability to lead and contribute hands-on.

Nice To Haves

Experience producing AI imagery.
Video editing or motion skills, including After Effects or Premiere.

Responsibilities

Art direct campaign, eCommerce, and content photography and video from concept and references through on-set direction and post-production.
Produce small-to-midsize shoots end to end, including sourcing crew and locations, managing budgets and schedules, preparing call sheets, coordinating product samples and logistics, booking vendors, and handling invoices.
Outsource production logistics to agencies or freelancers for larger seasonal campaigns.
Direct all eCommerce and packshot imagery and manage retouchers to maintain a consistent standard.
Manage multiple projects, including campaigns and ad hoc briefs, ensuring they stay on brief, on time, and on budget.
Use AI tools to manage project briefs, timelines, trackers, production documents, and status updates efficiently.
Build and maintain a network of photographers, filmmakers, stylists, set designers, retouchers, and agencies.
Bring a culturally informed point of view to the brand’s imagery.